Ppc Manager

Required Skills and Experience

• 6 TO 10 years of hands-on experience managing Google Ads campaigns.

• Strong experience in B2B lead generation.

• Experience managing campaigns for IT services, SaaS, software development, consulting, or other high-value services.

• Proven ability to improve campaign performance and reduce wasted spend.

• Strong knowledge of:

• Google Ads

• Google Analytics 4

• Google Tag Manager

• Search-term analysis

• Keyword match types

• Negative keywords

• Quality Score

• Conversion tracking

• Bidding strategies

• Remarketing

• Experience with offline conversion tracking and CRM integration.

• Good understanding of landing-page optimization and conversion-rate optimization.

• Strong analytical skills with proficiency in Excel or Google Sheets.

• Ability to interpret campaign and CRM data together.

• Strong written and verbal communication skills.

• Ability to work independently and take ownership of results.

Preferred Skills

• Experience generating leads from the US, UK, Europe, and Australia.
• Experience with HubSpot, Salesforce, Zoho, or similar CRM platforms.
• Experience with high-ticket and long-sales-cycle B2B services.
• Familiarity with LinkedIn Ads and Microsoft Ads will be an advantage.