PPC Manager

PPC MANAGER / PERFORMANCE MARKETING – REAL ESTATE

Company: 360 Realtors LLP
Location: Gurgaon / Gurugram
Department: Digital Marketing / Performance Marketing
Salary: ₹35,000 – ₹55,000 per month
Employment Type: Full-Time

Job Summary

360 Realtors LLP is looking for an experienced and performance-driven PPC Manager / Performance Marketing professional to manage paid digital marketing campaigns for real estate projects.

The candidate will be responsible for planning, executing and optimizing Google Ads, Meta Ads (Facebook & Instagram) and other paid campaigns with a strong focus on lead generation, cost optimization, lead quality and conversions.

Key Responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns for real estate projects.
• Develop paid marketing strategies for residential and commercial real estate projects.
• Manage campaigns across Google Search, Display, YouTube and Meta platforms.
• Generate high-quality real estate leads while maintaining optimum CPL and campaign ROI.
• Conduct keyword research, audience research and competitor analysis.
• Create and manage campaign structures, ad groups, targeting, bidding and budgets.
• Monitor campaign performance on a daily basis and identify areas for improvement.
• Optimize campaigns based on CPL, CTR, CPC, conversion rate, lead quality and ROI.
• Manage and optimize campaign budgets across multiple projects and locations.
• Create and test different ad copies, creatives, audiences and landing pages.
• Run A/B testing to improve campaign performance and lead conversion.
• Track lead generation and conversions through Google Analytics, Google Tag Manager and platform dashboards.
• Ensure proper tracking of leads, forms, calls and other conversion actions.
• Work closely with the Sales and CRM teams to understand lead quality and conversion performance.
• Analyse which campaigns, keywords, audiences and creatives are generating qualified leads.
• Prepare daily, weekly and monthly performance reports for management.
• Monitor competitors' digital advertising activities and identify new opportunities.
• Coordinate with the creative/content team for performance-oriented ad creatives and copies.
• Continuously optimize campaigns to reduce acquisition cost and improve overall performance.

Real Estate PPC Experience

The candidate should preferably have experience in real estate performance marketing, including:

• Residential & commercial property lead generation
• Real estate project campaigns
• Gurgaon / NCR real estate market
• Lead generation and conversion campaigns
• High-ticket property campaigns
• Campaigns focused on site visits and property enquiries
• Lead quality and sales conversion tracking

Required Skills

• Strong hands-on experience with Google Ads & Meta Ads Manager.
• Good knowledge of Google Search, Display and YouTube Ads.
• Strong understanding of Meta campaign objectives, audiences and retargeting.
• Knowledge of Google Analytics / GA4 and Google Tag Manager.
• Strong understanding of conversion tracking and campaign attribution.
• Good knowledge of keyword research and negative keywords.
• Strong analytical and data interpretation skills.
• Experience with remarketing / retargeting campaigns.
• Good understanding of landing page optimization.
• Strong Excel/Google Sheets and reporting skills.
• Ability to manage multiple campaigns and budgets simultaneously.

Experience & Qualification

Experience: 3–7 years in PPC / Performance Marketing / Digital Marketing, preferably with Real Estate experience.

Qualification: Graduate / MBA in Marketing or relevant qualification preferred.

Candidates with proven experience in Meta Ads + Google Ads and real estate lead generation will be preferred.

Key Performance Indicators

• Qualified leads generated
• Cost Per Lead (CPL)
• Cost Per Qualified Lead
• CTR and CPC
• Conversion rate
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Campaign ROI / ROAS
• Monthly advertising budget utilization
• Overall lead quality

Compensation

Salary: ₹40,000 – ₹55,000 per month

Location: Gurgaon / Gurugram
Job Type: Full-Time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person