PPC Manager

We are looking for an experienced Amazon PPC Specialist with 3–6 years of hands-on experience in managing and optimizing Amazon advertising campaigns. The ideal candidate should have strong knowledge of Amazon Seller Central, Amazon PPC strategies, keyword research, campaign optimization, and performance analysis to drive sales, improve advertising efficiency, and maximize return on ad spend (ROAS).

Key Responsibilities

• Plan, create, manage, and optimize Amazon PPC campaigns to increase sales and product visibility.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research, competitor analysis, and search term analysis.
• Optimize bids, budgets, targeting, and campaign structures to improve ACOS, ROAS, and overall profitability.
• Analyze advertising performance using metrics such as ACOS, TACOS, CTR, CPC, CVR, impressions, and sales.
• Manage automatic and manual campaigns, including broad, phrase, and exact match targeting.
• Identify negative keywords and implement optimization strategies to reduce wasted ad spend.
• Monitor campaign performance and prepare regular advertising reports.
• Work on product launches, ranking strategies, and seasonal promotional campaigns.
• Coordinate with listing optimization and catalog teams to improve product performance.
• Monitor competitors, market trends, and changes in Amazon advertising policies.
• Manage advertising budgets effectively while achieving sales and profitability targets.

Required Skills and Qualifications

• 3–6 years of hands-on experience managing Amazon PPC campaigns.
• Strong working knowledge of Amazon Seller Central and Amazon advertising tools.
• Understanding of Amazon's core business operations, including product listings, catalog management, inventory, pricing, Buy Box, and sales performance.
• Expertise in keyword research, campaign creation, bid management, and performance optimization.
• Strong understanding of ACOS, TACOS, ROAS, CPC, CTR, and conversion rates.
• Experience with bulk operations, campaign reporting, and data analysis using Excel or Google Sheets.
• Ability to analyze data and make strategic decisions to improve campaign profitability.
• Knowledge of Amazon SEO, listing optimization, and product ranking factors.
• Strong analytical, problem-solving, and communication skills.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person