PPC Manager

Position Overview:

We are looking for a skilled PPC Specialist with a strong background in running high-performance e-commerce and 360-degree digital marketing campaigns. The ideal candidate will have experience in managing multiple paid media platforms, optimizing campaigns to meet client KPIs, and delivering measurable growth. You will work closely with the digital marketing team to implement strategies that increase ROI and drive traffic for various clients across multiple industries.

Key Responsibilities:

● Campaign Management:

● Plan, create, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads Amazon Ads, Flipkart Ads, Bing Ads etc.).

● Develop and implement e-commerce PPC strategies, ensuring optimized product feeds, shopping campaigns, and dynamic remarketing for maximum ROI.

● Run 360-degree PPC campaigns, integrating search, display, video, and social media advertising to provide a comprehensive marketing approach.

● Set up and manage retargeting campaigns to bring back high-intent users and improve conversion rates.

● Ad Strategy & Optimization:

● Conduct keyword research and selection for PPC campaigns, ensuring relevance and high intent to drive quality traffic.

● Write compelling ad copy tailored to target audiences for e-commerce and lead generation campaigns.

● Continuously monitor, analyze, and adjust bids, budget, and targeting for better performance.

● Optimize landing pages for conversion by collaborating with the design and content team to ensure relevance to ad traffic.

● Analytics & Reporting:

● Analyze campaign data using Google Analytics, Google Ads Manager, and other analytics tools to track campaign performance, ROI, and conversions.

● Provide regular and ad-hoc reports on key metrics such as impressions, clicks, CPC, conversion rates, and overall ad spend effectiveness.

● Use A/B testing strategies to improve ads, landing pages, and campaign performance.

● Client Coordination & Strategy:

● Develop PPC strategies aligned with client goals, ensuring close collaboration with clients to understand their needs and objectives.

● Communicate effectively with clients, providing performance reports and suggesting new strategies for campaign improvement.

● Collaborate with SEO, content, and design teams to develop integrated marketing strategies.

Qualifications:

● Minimum 4-6 years of experience in PPC advertising, with a focus on e-commerce and integrated campaigns.

● Proven experience in Google Ads, Meta Ads, and other paid advertising platforms.

● Strong analytical skills with the ability to interpret data and drive actionable insights.

● Experience with e-commerce platforms like Shopify, WooCommerce, Magento, etc.

● Proficiency in using Google Analytics, Google Tag Manager, and other analytics tools.

● Strong understanding of conversion rate optimization (CRO), audience targeting, and bidding strategies.

● Excellent communication and client management skills.

Preferred Skills:

● Certification in Google Ads (Search, Display, Shopping).

● Experience with third-party PPC tools (SEMrush, Ahrefs, etc.).

● Knowledge of programmatic advertising and native advertising platforms.

● Understanding of SEO principles and how they complement PPC efforts.

Why Join Us:

● Be part of an innovative and fast-growing digital marketing agency.

● Work on exciting projects across a variety of industries, including e-commerce.

● Opportunities for career growth and development in the digital marketing landscape.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Work from home

Application Question(s):

• How many years of AGENCY experience you have
• We need immediate joiners - what is your notice period

Experience:

• PPC Campaign Management: 5 years (Required)

Work Location: In person