PPC MANAGER - E COMMERCE

PPC MANAGER – E COMMERCE

Job Description:

• Proven experience managing Amazon PPC campaigns.
• Proficiency with the Amazon Advertising Console and third-party tools (Helium 10, Scale Insights, etc.).
• Design and implement full-funnel PPC strategies, including launch, ranking, and scaling for new/existing products.
• Conduct thorough keyword research, bidding, and negative keyword optimization.
• Continuously monitor metrics (ACOS, TACOS, CPC, CTR, CVR), adjust bids, A/B test creatives, and optimize campaigns for profitability and ROI.
• Generate detailed reports, analyze data, and provide actionable insights to clients/teams.
• Work with internal teams (SEO, content, sales) and clients to align ads with overall business goals.
• Stay updated on Amazon's algorithm changes, ad policies, and e-commerce trends.

Essential Skills & Qualifications:

• Strong analytical skills and data interpretation
• Knowledge of Amazon SEO and listing optimization
• Excellent communication and client management skills

Key Metrics Managed:

• Advertising Cost of Sale (ACOS) & Total ACOS (TACOS)
• Click-Through Rate (CTR) & Conversion Rate (CVR)
• Cost Per Click (CPC) & Return on Ad Spend (ROAS)

Job Type: Full-time, Permanent

Work Type: Work from Office***- NO WORK FROM HOME***

General Shift: 09:30 to 7:00pm - Monday to Saturday

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Work Location: Kilpauk, Chennai

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Leave encashment

Work Location: In person