PPC Specialist

Job Description:-

• The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Communication with team and management on project development, timelines, and results.

• Work closely with the other team members to meet goals.

• Experience with website analysis using a variety of analytics tools including Google Analytics.

• Writing, editing and proofreading content.