PPC Specialist

Job Title: Senior PPC Specialist

Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days Working)
Experience: 5–8 Years
Employment Type: Full-Time

Job Summary

We are looking for a highly experienced Senior PPC Specialist with 5-8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.

The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.

Key Responsibilities

Develop and execute end-to-end paid marketing strategies across multiple digital platforms.

Manage high-budget campaigns on:

Google Ads (Search, Display, Performance Max, Shopping & YouTube)

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Microsoft/Bing Ads

Build scalable lead generation and customer acquisition campaigns.

Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.

Perform advanced keyword research, competitor analysis, and audience segmentation.

Design and execute A/B testing strategies for:

Ad creatives

Landing pages

Audience targeting

Bid strategies

Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.

Monitor daily campaign performance and implement optimization strategies to maximize conversions.

Manage remarketing and retargeting campaigns across different platforms.

Implement and maintain conversion tracking using:

Google Tag Manager (GTM)

Google Analytics 4 (GA4)

Google Ads Conversion Tracking

Meta Pixel

LinkedIn Insight Tag

Develop performance dashboards using Looker Studio (Google Data Studio).

Analyze attribution models and customer journeys to improve marketing effectiveness.

Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.

Prepare weekly and monthly performance reports with actionable insights for senior management.

Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.

Required Skills

5–8 years of experience in Performance Marketing/PPC Campaign Management.

Expert knowledge of:

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Ads

Strong understanding of:

CPL

CAC

ROAS

ROI

CTR

Conversion Rate Optimization (CRO)

Attribution Models

Hands-on experience with:

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio (Google Data Studio)

Search Console

Google Merchant Center

Strong expertise in:

Remarketing

Audience Segmentation

Funnel Optimization

Lead Generation Campaigns

Conversion Tracking

Experience with bid management strategies including:

Manual CPC

Target CPA

Target ROAS

Maximize Conversions

Strong analytical and data interpretation skills.

Excellent communication and stakeholder management skills.

Preferred Qualifications

Experience handling monthly advertising budgets of 20 Lakhs+ or equivalent.

Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.

Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.

Familiarity with marketing automation tools and AI-driven campaign optimization.

Basic understanding of SEO and content marketing to support integrated digital campaigns.

Certifications (Preferred)

Google Ads Search Certification

Google Ads Display Certification

Google Analytics (GA4) Certification

Meta Certified Media Buying Professional

LinkedIn Marketing Solutions Certification

Educational Qualification

UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.

Preferred: MBA in Marketing or Digital Marketing Certification.

Thanks & Regards
Nitin Dubey
SR .Talent Acquisition Specialist
Mobile & WhatsApp : +91 8920010652
Email: [email protected]
Follow us for more/upcoming opportunities : https://lnkd.in/gjjEKcx
Digigen Technology Private Limited
Office : C 4,Second Floor, Jeewan Park, Som  Bazar Road, Uttam Nagar, New Delhi-110059
Head Office: Sector 64,Noida -201301
Branches: Hyderabad, Nagpur, Patna, Bangalore, Ranchi, Mumbai and Pune
Web: www.thedigigen.com