PPC Specialist

• ALM Corp Manager PPC (5-10 yrs) A leading digital agency based out of Toronto; Canada is looking for a Paid Advertising expert to manage campaigns and monitor paid search budgets.
• In this role, you should be well-versed in principles of search engine marketing (SEM) including Google Adwords & Bing Ads.
• You should also be analytical and good with numbers.The successful candidate will have the opportunity to work with over 150+ clients in 20 different industry verticals and guide the account managers in delivering stellar growth for their accounts.
• The position is remote and the successful candidate can be located anywhere in India.
• The compensation will be based on competitive local standards.
• Please DO NOT apply if you do not have experience managing campaigns in USA and Canada.
• Prior agency experience is a must.
• The work hours will be 9 am to 5 pm Toronto time ( 6 pm to 2 am India time approx) Majority of our team members are remote and based out of different cities in India.

Roles and Responsibilities

• Able to set up campaign from scratch
• Communicate with International clients and provide an update
• Weekly & Monthly reporting
• Participate in forming effective paid search strategies
• Oversee accounts on search/display platforms (e.g.
• Google Ad Words, Bing, Facebook)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts & Ad Words.
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Desired Candidate Profile

• Proven experience as a PPC Manager
• Must have experience of handling International clients
• Digital Agency experience would be an added advantage
• Experience in data analysis and reporting.
• Familiarity with multiple platforms (e.g.
• Ad Words, Facebook, Bing) is preferred.
• Working knowledge of analytics tools (e.g.Google Analytics)
• Understanding of HTML and XML is a plus.
• Experience in proposal making for prospects
• Proficient in MS Office (particularly Excel)
• Excellent communication skills.

Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad,Remote