Ppc Specialist

Job Overview:

We are looking for a PPC Executive with 2-3 years of experience in managing paid advertising campaigns. The candidate should have good hands-on experience with Google Ads and should be comfortable analyzing campaign performance and making regular optimizations.

Key Responsibilities:

• Manage and monitor PPC campaigns on Google Ads and other paid advertising platforms.
• Perform keyword research and identify relevant keywords for campaigns.
• Create and update ad copies, ad groups, and campaigns.
• Monitor important metrics such as CPC, CTR, conversions, CPA, and ROAS.
• Optimize campaigns based on performance and business requirements.
• Manage campaign budgets and bids to achieve better results.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with the content, SEO, and marketing teams when required.
• Conduct A/B testing of ads and landing pages.
• Keep up with the latest changes and trends in paid advertising.

Required Skills:

• 2-3 years of experience in PPC/Paid Search.
• Good knowledge of Google Ads.
• Experience in keyword research, campaign setup, and optimization.
• Basic knowledge of Google Analytics/GA4.
• Good understanding of CPC, CTR, CPA, conversions, and ROAS.
• Good analytical and reporting skills.
• Working knowledge of MS Excel/Google Sheets.
• Good communication skills.