PPC Specialist

PPC Specialist (Google Ads Expert)

Role Overview

We are seeking a skilled and results-driven PPC Specialist to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing paid search campaigns across various platforms such as Google Ads, Apple Search Ads, and other paid media channels. Your efforts will drive online traffic, increase conversions, and contribute to the overall growth of our digital marketing initiatives.

Key Responsibilities

• Create, manage, and optimize PPC campaigns across platforms (Google Ads, Apple Search Ads, etc.).
• Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Develop and manage compelling ad copy, landing pages, and creative assets to increase click-through and conversion rates.
• Set up, monitor, and optimize campaigns with proper targeting, bidding strategies, and budget allocation.
• Continuously track campaign performance and adjust bids, keywords, and audience targeting to maximize ROI.
• Conduct A/B testing on ad creatives, landing pages, and other campaign elements.
• Collaborate with content, design, and analytics teams to ensure cohesive marketing strategies.
• Prepare and present campaign performance reports with key insights and recommendations to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in SEM/PPC campaign management.
• Hands-on experience with Google Ads, Apple Search Ads, and other paid advertising platforms.
• Strong understanding of digital marketing KPIs such as CPC, CPA, CTR, and ROI.
• Proficiency in Google Ads, Google Analytics, and third-party SEM/PPC tools.
• Experience with keyword research, audience targeting, ad copywriting, and bid optimization.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication and cross-functional collaboration skills.

Job Types: Full-time, Permanent

Pay: Up to ₹45,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off

Work Location: In person