PPC Specialist

Job Title: PPC Specialist

Company: A2 Digital

Job Summary

A2 Digital is looking for a performance-driven PPC Specialist with strong hands-on experience in Google Ads campaign management. The ideal candidate should have practical experience managing Google Search and Display campaigns, analysing performance, troubleshooting campaign issues, and implementing data-driven optimisation strategies.

Candidates with prior experience working in a digital marketing agency are preferred.

Key Responsibilities

• Plan, execute, and manage Google Search Ads and Google Display Ads campaigns.
• Develop effective campaign structures, keyword strategies, match types, bidding strategies, and budget allocation plans.
• Create and optimise ad copies to improve click-through rates and campaign performance.
• Monitor campaign performance and identify issues such as high CPC, low CTR, low-quality traffic, poor conversion rates, and budget inefficiency.
• Analyse campaign data and implement optimisation strategies to improve performance and achieve campaign objectives.
• Manage conversion tracking, remarketing campaigns, audience targeting, and performance reporting.
• Track key performance metrics and prepare reports with actionable insights and recommendations.
• Independently manage campaigns, troubleshoot challenges, and communicate performance updates effectively.

Required Skills & Qualifications

• Strong hands-on experience in paid search and PPC campaign management.
• Practical experience with Google Search Ads and Google Display Ads.
• Clear understanding of keyword targeting, match types, bidding strategies, campaign structure, ad copy, and budget management.
• Working knowledge of conversion tracking, remarketing, audience targeting, and performance reporting.
• Strong analytical skills with the ability to make data-driven optimisation decisions.
• Ability to independently manage campaigns and resolve real-world performance challenges.
• Good communication skills and the ability to explain campaign performance and optimisation strategies.
• Experience working in a digital marketing agency is preferred.

Ideal Candidate

We are looking for someone who understands PPC beyond campaign setup—someone who can analyse performance, identify problems, take ownership, and continuously optimise campaigns to deliver better results.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Provident Fund

Work Location: In person