PPC Specialist

About the role

We are looking for a PPC Specialist to plan, execute, optimize, and report on paid search and digital advertising campaigns. You will be responsible for managing pay-per-click campaigns across platforms such as Google Ads driving qualified traffic, improving conversion performance, and supporting measurable business growth. This role is suited for a performance-focused digital marketing professional who is comfortable working with campaign data, testing strategies, managing budgets, and turning insights into actionable improvements.

Key responsibilities

• Plan, build, launch, and manage PPC campaigns across search, display, shopping, and remarketing channels
• Manage paid search campaigns in Google Ads and other relevant advertising platforms
• Conduct keyword research, search term analysis, competitor research, and audience targeting
• Develop and optimize ad copy, extensions, landing page recommendations, and campaign assets
• Monitor campaign performance, budgets, bids, impression share, quality score, and conversion metrics
• Optimize campaigns to improve ROAS, CPA, CTR, conversion rate, and overall return on advertising spend
• Perform ongoing A/B testing of ads, keywords, audiences, bidding strategies, and landing pages
• Manage daily and monthly paid media budgets in line with business objectives
• Implement and maintain conversion tracking using tools such as Google Analytics 4, Google Tag Manager, and advertising platform tracking
• Analyze campaign data and identify opportunities to improve performance and efficiency

About you

• 2 years of experience in PPC, paid search, paid media, digital marketing, or a similar performance marketing role
• Hands-on experience managing campaigns in Google Ads
• Strong understanding of keyword research, match types, bidding strategies, audience targeting, and campaign structure
• Experience optimizing campaigns against performance objectives such as ROAS, CPA, CTR, and conversions
• Strong analytical skills and the ability to interpret campaign performance data
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
• Understanding of landing page optimization, conversion rate optimization, and digital customer journeys
• Experience creating performance reports using spreadsheets, dashboards, or reporting tools
• Strong attention to detail and effective budget management skills
• Ability to manage multiple campaigns, priorities, and deadlines

About us

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets.