PPC Specialist — Google Ads

Company Description AdShots Digital is a full-service digital marketing company providing social media management, SEO services, website development, Google Ads (AdWords), content marketing, and other performance-driven solutions. The team focuses on helping clients improve online visibility and strengthen their digital presence across channels. By combining strategic planning with data-driven execution, AdShots Digital aims to maximize clients’ return on investment. The company works with brands seeking measurable growth in traffic, leads, and revenue through targeted online campaigns.

Role Description The PPC Specialist — Google Ads will manage and optimize Google Ads campaigns to drive qualified traffic, leads, and conversions for clients. This contract, on-site role is based in Lucknow and involves daily tasks such as keyword research, campaign setup, bid management, and ongoing performance optimization. The specialist will create and refine ad copy, set up targeting and audiences, manage budgets, and monitor campaign metrics using relevant analytics tools. The role includes preparing performance reports, analyzing data to identify insights, collaborating with other digital marketing team members, and recommending strategies to improve ROI. The PPC Specialist will also stay current with Google Ads policies, platform updates, and industry best practices to ensure campaigns remain compliant and effective.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing, with hands-on experience managing Google Ads campaigns.
• Candidates should possess skills in Social Media Marketing to support integrated, cross-channel campaign strategies.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
• Candidates should possess strong Communication skills for clear reporting, client interaction, and collaboration with internal teams.
• Practical experience with Google Ads Manager and Google Analytics or similar tools is highly beneficial.
• Ability to analyze CPC, CTR, conversion rates, and cost per acquisition, and make data-driven optimization decisions.
• Relevant certification (e.g., Google Ads certification) and prior agency or in-house PPC experience are preferred.
• Strong attention to detail, comfort working with numbers, and the capacity to work on-site in Lucknow within a collaborative environment.

The Kind of Person We’re Looking For

You should be someone who can independently look at an account and determine:

• Where money is being wasted
• Why CPL or CPA is increasing
• Whether the right keywords are being targeted
• Whether leads are actually qualified
• What should be tested next
• How the account can be scaled sustainably

We value ownership, analytical thinking, proactive communication, and measurable client results .

Contract Structure

This is a full-time contractor role , not a freelance project-based engagement.

You’ll work closely with the Adshots team and be involved in the day-to-day management of assigned client accounts.

📍 Location: Lucknow

🏢 Work Setup: In-office

💰 Contract Fee: Up to ₹35,000/month

⚡ Immediate / short-notice joiners preferred

The exact contract terms and compensation will depend on experience, case studies, US-market exposure, and the level of accounts you can independently manage.

To Apply

Please apply with:

• Updated CV
• 2–3 relevant PPC case studies
• Local-business campaigns you've personally managed
• Approximate monthly ad spend managed
• LSA experience
• YouTube Ads experience
• US-market experience, if applicable
• Current compensation
• Expected compensation
• Earliest joining date

Please apply only if you meet the 3+ years of relevant experience requirement and can share genuine case studies.