PPC Specialist (Pay-Per-Click Specialist)

Key Responsibilities

• Plan, create, and manage PPC campaigns across:

Google Search Ads

Google Display Ads

Performance Max Campaigns

YouTube Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

• Manage campaign budgets and optimize spending to maximize return on investment (ROI).
• Perform keyword research and competitor analysis.
• Create high-converting ad copies and work with designers to develop engaging creatives.
• Set up conversion tracking using:

Google Tag Manager

Google Analytics 4 (GA4)

Google Ads Conversion Tracking

Meta Pixel

LinkedIn Insight Tag

• Optimize campaigns based on:

CTR

CPC

CPA

ROAS

Conversion Rate

Quality Score

• Conduct A/B testing on:

Ad copy

Headlines

Landing pages

Audience segments

Bidding strategies

• Build and manage remarketing campaigns.
• Monitor daily campaign performance and resolve issues proactively.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the SEO team to align paid and organic strategies.
• Work closely with Sales and Product Marketing to improve lead quality and conversion rates.
• Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates.

Required Skills

• Strong knowledge of Google Ads.
• Experience managing Meta Ads campaigns.
• Experience with LinkedIn Ads (preferred for B2B marketing).
• Good understanding of Google Analytics 4 (GA4).
• Experience with Google Tag Manager.
• Knowledge of conversion tracking and attribution.
• Strong analytical and reporting skills.
• Excellent understanding of keyword research and bidding strategies.
• Familiarity with landing page optimization.
• Strong Excel or Google Sheets skills.
• Good communication and collaboration skills.