PR and Communication Executive

Shera International Group is a diversified Bangladeshi conglomerate spanning EdTech, study abroad services, immigration consultancy, digital marketing, BPO, and media, including The Fame, our fashion and lifestyle magazine. We are seeking a Media, PR & Editorial Communications Specialist with an established network across online, TV, print, and offline media, who can build media narratives, write and edit articles, and design and publish daily photocards on our assigned pages.

The Role & Scope

This position reports to the Head of Creative / Marketing. You will own media relationships, narrative building, and daily editorial publishing across entities. You will shape the stories we tell, write and edit them, turn them into designed photocards, publish them on assigned pages every day, and place the larger stories across the right media channels. Leadership guides strategy, crisis issues, and executive messaging.

Core Responsibilities

Media Relations (Multi-Channel)

• Online Media: Maintain relationships with news portals, digital publications, bloggers, and online editors.
• TV Media: Maintain relationships with TV newsrooms, reporters, and talk show producers to secure coverage, interviews, and appearances.
• Print Media: Maintain relationships with national dailies, magazines, and feature editors to secure placements, features, and op-eds.
• Offline Media: Maintain relationships with radio, community media, event media partners, and outdoor/offline publicity channels.
• Press Releases & Coverage: Write and distribute press releases, media advisories, and statements for launches, events, and milestones.
• Media Monitoring: Track mentions across online, TV, print, and offline channels, and report coverage, sentiment, and competitor activity.
• Press Kits: Prepare press kits, talking points, and briefing notes for leadership interviews.

Media Narrative & Story Building

• Narrative Development: Create and maintain core media narratives for the group and each entity (EdTech, study abroad, immigration, BPO, The Fame) that build credibility and public trust.
• Story Angles: Identify newsworthy angles, success stories, data points, and trends, and pitch them to the right outlet and format.
• Channel-Fit Messaging: Adapt one narrative into print press notes, TV sound bites, and shareable online and social content.
• Narrative Calendar: Plan monthly media themes and story pipelines aligned with entity campaigns and group milestones.
• Thought Leadership: Position leadership and experts through articles, interviews, and commentary.

Editorial & Content Writing

• Article Writing: Write news pieces, features, blogs, explainers, opinion pieces, success stories, and sponsored features in English and Bangla.
• Editorial Planning: Maintain a daily and weekly editorial calendar by page, covering topics, formats, and publishing slots.
• Editing & Fact-Checking: Edit all copy for accuracy, tone, grammar, headline quality, and brand voice before publishing.
• Source & Trend Curation: Track news, trends, and data relevant to each page’s audience and turn them into timely content.

Daily Photocard Production & Page Publishing

• Photocard Design: Design daily photocards (news cards, quote cards, announcements, success stories, explainers) with strong hierarchy, typography, and brand consistency.
• Daily Publishing: Publish photocards every day on assigned pages (Facebook, Instagram, LinkedIn, and others) at planned times, with captions and hashtags.
• Template System: Build and maintain reusable photocard templates per page and entity to keep output fast and consistent.
• Page Ownership: Manage assigned pages end-to-end, covering content mix, posting schedule, community replies, and performance.
• Performance Review: Track reach, engagement, shares, and follower growth per page, and adjust formats accordingly.
• Approvals: Follow the review process for sensitive or sponsored content before it goes live.

PR & Reputation

• PR Campaign Execution: Plan and run PR activities aligned with each entity’s goals and group brand direction.
• Reputation Monitoring: Track online reviews, social conversations, and public perception, and flag issues early.
• Crisis Support: Draft holding statements and support leadership during sensitive situations.
• Leadership Visibility: Support interviews, articles, and speaking opportunities for the CEO and entity heads.

Events & Coordination

• Event PR: Handle media invitations, coverage, and follow-up for seminars, launches, workshops, and press conferences.
• Partner & Influencer Coordination: Coordinate joint communication with partners, institutions, and influencers.
• Internal Communication: Draft staff announcements, newsletters, and updates.
• Cross-Entity Coordination: Work with marketing, creative, admissions, HR, and legal teams on accurate messaging.
• The Fame Collaboration: Use the magazine’s network and editorial platform for features, media exchanges, and brand placements.

Reporting

• Coverage Reports: Submit monthly reports on coverage by channel (online, TV, print, offline), page performance, reach, sentiment, and PR impact.
• Cost Tracking: Track PR, event, and media expenses.

Minimum Qualifications

• Education: Bachelor’s degree in Mass Communication, Journalism, Public Relations, English, or a related field.
• Experience: 2-5 years in PR, journalism, editorial, corporate communication, or an agency/media environment.
• Must-have: Existing working connections across online portals, TV channels, print media, and offline media in Bangladesh.
• Proven ability to create media narratives and secure coverage, supported by a portfolio of press releases, placements, or published work.
• Strong article writing and editorial skills in English and Bangla, with published samples.
• Working design skills to produce publish-ready photocards (Canva, Photoshop, Illustrator, or Figma), with a portfolio of social media designs.
• Experience managing and publishing daily on social media pages.
• Understanding of news cycles, media writing, and reputation basics.
• Ability to handle sensitive information with discretion.
• Organized, proactive, and able to maintain a daily publishing discipline across multiple pages and deadlines.

Preferred Qualifications

• Agency, newsroom, magazine, or corporate communication background
• Experience running news-style or lifestyle pages with a consistent daily cadence
• Experience in EdTech, education, immigration, or lifestyle media
• Basic motion/video skills for reels and short clips
• Contacts with media buyers, ad sales teams, and event/outdoor media vendors
• Familiarity with media monitoring, social listening, and scheduling tools (Meta Business Suite, Buffer, or similar)
• Familiarity with AI tools for writing, research, image, and design workflows

Key Performance Indicators (KPIs)

• Daily photocard publishing consistency on all assigned pages (zero missed days)
• Page growth and engagement (reach, shares, follower growth)
• Article and editorial quality, with minimal corrections or revisions
• Number and quality of placements across online, TV, print, and offline media
• Strength and consistency of media narratives per entity
• Timely, accurate press materials and statements
• Positive sentiment across entities
• Event media coverage and reach
• Timely, accurate monthly coverage and page performance reports

Compensation Structure

• Base Salary: Competitive, based on experience, portfolio, and media network (negotiable)
• Benefits: Festival bonus, professional development support, and growth into Senior PR Specialist, Editorial Lead, or PR Manager roles

Required Working Conditions

• Location: Dhaka-based, office presence required, with field presence for media events and press engagements
• Hours: 10 AM-6 PM, Saturday-Thursday, with flexibility for events, breaking news, and urgent communication
• Reporting: Head of Creative / Marketing, with weekly editorial reviews and monthly coverage reviews

Why Join Shera International Group

• Build narratives for a multi-industry group across every media channel
• Own the editorial voice and daily output of multiple brand pages
• Access to The Fame’s media platform and network
• Hands-on PR and editorial exposure across EdTech, immigration, study abroad, BPO, and media
• Clear path to Editorial Lead, PR Manager, or Head of Communications

Equal Opportunity Employer

Shera International Group is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We welcome applications from all qualified candidates and provide reasonable accommodations throughout the hiring and employment process.