PR & Communication Manager

About the Opportunity
Vilasitawear is a fast-scaling D2C fashion brand redefining everyday elegance through sustainable, affordable, and trend-forward apparel for the modern Indian consumer. We re building a brand that speaks through story-led campaigns, community-driven content, and strategic media partnerships-blending digital-first PR with authentic cultural resonance to drive awareness, trust, and conversion across Tier 1-3 cities.

Role & Responsibilities

• Lead end-to-end PR strategy: ideate, pitch, and execute media campaigns across print, digital, and broadcast platforms to position Vilasitawear as a cultural and style influencer.
• Build and manage relationships with fashion editors, lifestyle journalists, influencers, and brand collaborators to amplify product launches, sustainability initiatives, and brand milestones.
• Develop press kits, media advisories, spokesperson talking points, and brand narratives that align with campaign goals and audience insights.
• Monitor and report on media coverage, sentiment, and brand visibility; use insights to refine messaging and outreach tactics.
• Collaborate with marketing, social, and e-comm teams to ensure PR initiatives drive traffic, engagement, and conversion.
• Manage crisis communication and brand reputation by developing rapid-response protocols and coordinating internal stakeholders.

Skills & Qualifications

• Must-Have

• Media Relations

• Press Release Writing

• Influencer Outreach

• Brand Storytelling

• Media Monitoring Tools (Meltwater, Cision, or equivalent)

• Crisis Communication

• PR Campaign Management

• Fashion/Lifestyle Industry Knowledge

• Preferred

• Experience with TikTok/Instagram PR campaigns

• Knowledge of ESG/sustainability narratives

• Basic understanding of Google Analytics or social listening tools

Benefits & Culture Highlights

• 100% remote with flexible hours - work from anywhere in India
• Access to exclusive brand collections + quarterly style stipends
• Opportunity to shape a rising D2C fashion brand s national voice

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.