PR & Communication Manager (Remote)

About The Opportunity Vilasitawear is a fast-scaling D2C fashion brand redefining everyday elegance through sustainable, affordable, and trend-forward apparel for the modern Indian consumer. We’re building a brand that speaks through story-led campaigns, community-driven content, and strategic media partnerships—blending digital-first PR with authentic cultural resonance to drive awareness, trust, and conversion across Tier 1–3 cities.

Role & Responsibilities

• Lead end-to-end PR strategy: ideate, pitch, and execute media campaigns across print, digital, and broadcast platforms to position Vilasitawear as a cultural and style influencer.
• Build and manage relationships with fashion editors, lifestyle journalists, influencers, and brand collaborators to amplify product launches, sustainability initiatives, and brand milestones.
• Develop press kits, media advisories, spokesperson talking points, and brand narratives that align with campaign goals and audience insights.
• Monitor and report on media coverage, sentiment, and brand visibility; use insights to refine messaging and outreach tactics.
• Collaborate with marketing, social, and e-comm teams to ensure PR initiatives drive traffic, engagement, and conversion.
• Manage crisis communication and brand reputation by developing rapid-response protocols and coordinating internal stakeholders.

Skills & Qualifications

• Must-Have
• Media Relations
• Press Release Writing
• Influencer Outreach
• Brand Storytelling
• Media Monitoring Tools (Meltwater, Cision, or equivalent)
• Crisis Communication
• PR Campaign Management
• Fashion/Lifestyle Industry Knowledge
• Preferred
• Experience with TikTok/Instagram PR campaigns
• Knowledge of ESG/sustainability narratives
• Basic understanding of Google Analytics or social listening tools

Benefits & Culture Highlights

• 100% remote with flexible hours — work from anywhere in India
• Access to exclusive brand collections + quarterly style stipends
• Opportunity to shape a rising D2C fashion brand’s national voice

Skills: communication,influencer,outreach,campaigns