PR & Communications Specialist

COMPANY OVERVIEW

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province,

China. Chery has been built upon the philosophy of independent innovation, developing a

complete technology and product R&D system, producing several award-winning car

models.

Chery products are exported to more than 80 countries and regions in the world. Chery

auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So

far, more than 7 million units have been sold, making Chery the first Chinese automobile to

achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D centers in China, Silicon Valley, USA and Europe, the company has

established 14 productions across China, and other markets. Chery currently has 16,721

employees, among whom 3,500 are R&D staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and

are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which

launched globally at the Shanghai Auto Show in April 2025.

iCAUR is designed for drivers who want design, technology, and a premium ownership

experience with the ability to accessories and make it their own.

With a Q2 2027 Australian and New Zealand market launch, the brand occupies a genuine

white space — above the volume Chinese entrants, below the traditional luxury set —

anchored by the "Born to Play" brand spirit and powered by REEV technology that removes

the last barrier to going electric.

POSITION OVERVIEW

The PR & Communications Specialist is responsible for building and protecting iCAUR's

public profile in Australia, leading media relations and communications activity as an

ongoing function of the business.

As one of the earliest hires in the marketing team, this role will define how iCAUR speaks to

the public and media from first contact through to an established, permanent presence in

market — spanning proactive media relations, brand announcements and influencer

partnerships.

Reporting to the National Marketing Manager, the role combines strategic communications

counsel with hands-on media and influencer relationship management.

KEY RESPONSIBILITIES

• Act as the lead point of contact for media relations, building and maintaining relationships

across automotive, business and lifestyle media

• Develop and execute the PR and communications strategy, including brand

announcements, media moments and ongoing narrative management

• Manage the press and media fleet programme, including vehicle loans, embargoes and

media drive events

• Build and manage the influencer programme, identifying and partnering with talent aligned

to iCAUR's audiences and brand platform

• Draft and oversee media materials — press releases, statements, media kits and Q&As —

ensuring messaging is consistent with brand and product narratives

• Lead crisis and issues management, preparing holding statements and response protocols

to protect brand reputation

• Manage PR and communications agency partners, briefing and overseeing delivery of

earned media outcomes

• Track media coverage and sentiment, reporting on PR performance and refining strategy

accordingly

REQUIREMENTS

• We're looking for someone with strong media relations and communications experience

gained within the automotive industry, or alternatively within premium consumer goods or

lifestyle brands, who can build credible relationships with media and manage brand

reputation with confidence.

• Experience working within an international or global company structure is a plus, given the

potential to work with HQ and cross-market stakeholders.

Other requirements include:

• Solid Australian media landscape experience, with existing relationships across

automotive, business and lifestyle media

• Experience managing influencer partnerships and programmes
• Strong writing skills, with the ability to translate technical product information into

compelling media narratives

• Experience managing PR agencies and crisis or issues communications
• A tertiary qualification in communications, public relations or a related field