PR and Crisis Communications Manager

Key responsibilities

1. Crisis Preparedness

   • Develop and maintain the company's Crisis Communications Plan.
   • Establish crisis escalation protocols and communication workflows.
   • Develop holding statements, FAQs, Q&As, media statements, and crisis templates.
   • Conduct crisis simulations and communication drills.

2. Crisis Response

   • Lead communications during reputational, operational, customer, employee, regulatory, or social media crises.
   • Quickly assess the communication implications of an incident.
   • Recommend appropriate messaging to management.
   • Coordinate responses among marketing, legal, HR, operations, customer service, and senior leadership.
   • Ensure consistent messaging across all communication channels.

3. Media Relations

   • Serve as a key spokesperson/media liaison during sensitive situations.
   • Manage media inquiries and interviews.
   • Develop press statements and media advisories.
   • Maintain relationships with journalists and editors.

4. Social Media & Reputation Monitoring

   • Monitor social media, news, reviews, and online conversations.
   • Identify emerging reputational risks.
   • Establish escalation criteria for viral complaints or negative sentiment.
   • Coordinate rapid responses to misinformation and public concerns.

5. Executive Communications

   • Prepare talking points and briefing materials for executives.
   • Coach executives/spokespersons before media interviews.
   • Prepare leadership statements during major incidents.

6. Reputation Management

   • Develop proactive reputation-building programs.
   • Manage issues before they become crises.
   • Conduct post-crisis analysis and recommend corrective actions.

QUALIFICATIONS

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Mass Communication, or a related field.
• At least 5 years of progressive experience in public relations, corporate communications, media relations, crisis communications, or reputation management.
• Proven experience in crisis and issue management, including handling sensitive, high-pressure, and time-critical situations.
• Strong experience in media relations and stakeholder communications, with an established network of media contacts preferred.
• Demonstrated ability to develop crisis communication plans, key messages, holding statements, FAQs, media statements, and executive talking points.
• Experience in social listening, media monitoring, reputation management, and digital communications.
• Excellent written and verbal communication skills, with exceptional judgment and attention to detail.
• Strong ability to remain calm, decisive, and composed under pressure.
• Excellent stakeholder management and cross-functional collaboration skills.
• Experience working directly with senior executives and leadership teams.
• Strong understanding of Philippine media, digital platforms, and the local communications landscape.
• Retail, consumer, FMCG, hospitality, telecommunications, banking, or other customer-facing industry experience is an advantage.

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Why Join Us?

• Join an established and growing organization with a strong presence in the Philippine market.
• Lead high-impact PR, crisis communications, and reputation management initiatives with broad audience reach.
• Work closely with dynamic professionals across Marketing, operations, corporate communications, and other cross-functional teams.
• Take on a strategic role where your expertise can directly influence brand reputation and stakeholder trust.
• Enjoy opportunities for professional growth while helping shape the communications strategy of a well-established consumer-facing organization.

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Perks & Benefits

• Sick Leave and Vacation Leave convertible to cash if unused
• Health Insurance Coverage
• Life Insurance
• Annual Performance-Based Merit Increase
• Emergency Loan Assistance
• Product Discounts
• Flexible Work Schedule