PR and Events Associate

JOB SUMMARY

The supports the execution of public relations, influencer marketing, and events initiatives that strengthen brand awareness, media visibility, and consumer engagement.

This role is responsible for coordinating media and KOL relations, product and press release seeding, event execution, supplier management, and PR reporting while working closely with internal teams, media partners, influencers, celebrities, and external vendors to ensure successful campaign delivery.

JOB RESPONSIBILITIES

Public Relations and Media Relations

• Develop and maintain relationships with media partners, journalists, editors, and industry contacts.
• Prepare, distribute, and monitor press releases, media advisories, and other PR materials.
• Track and report media placements, press coverage, and campaign performance.
• Assist in developing communication materials, campaign copy, event spiels, and media pitches.

Influencer Marketing & Product Seeding

• Identify, source, and manage relationships with influencers, celebrities, and content creators.
• Coordinate product seeding initiatives across assigned brands and monitor campaign deliverables.
• Manage press release and media seeding activities, ensuring timely distribution and follow-through.
• Maintain and update influencer, media, and PR contact databases.
• Generate new leads and opportunities for KOL partnerships, media placements, and brand collaborations.

Events and Brand Activations

• Support the planning and execution of brand events, media launches, store activations, and other PR initiatives.
• Prepare budgets for templated events and monitor project-related expenses.
• Source, negotiate, and coordinate with suppliers, venues, photographers, videographers, stylists, caterers, and other service providers.
• Prepare and coordinate vendor contracts and related financial documentation.
• Coordinate event requirements with Brand Marketing, Visual Merchandising, Store Planning & Design, Accounting, and other internal teams.
• Manage KOL and media relations before, during, and after events.
• Provide on-ground event coordination and ensure smooth execution of all event activities.
• Prepare post-event assessments, reports, and recommendations for future improvements.

Reporting

• Prepare regular PR updates, performance reports, and campaign analyses for key team members.

Perform other related tasks that may be assigned by management.

JOB REQUIREMENTS

• Bachelor's Degree in Marketing, Public Relations, Mass Communication, Journalism, Advertising, Communications, or a related field.
• At least 1 year of relevant experience in Public Relations, Events, Influencer Marketing, Brand Marketing, Advertising, or Communications.
• Strong understanding of media relations, influencer marketing, product seeding, and event coordination.
• Experience coordinating events, managing suppliers, and working with influencers or media partners is an advantage.
• Excellent written and verbal communication skills in English and Filipino.
• Willing to travel and work flexible hours, including weekends and holidays, when required by event schedules.

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount

Work Location: In person