PR & Marcomm Staff

Job Purpose

To support and execute Otwoo’s public relations and marketing communication strategies in order to strengthen brand awareness, maintain positive company image, and support business growth through effective communication, branding, campaign execution, and media engagement.

Responsibilities :

• Develop and execute PR & marketing communication activities to strengthen Otwoo brand awareness and company image.
• Handle communication materials including press release, social media captions, campaign copywriting, event materials, and promotional content.
• Coordinate with internal teams and external vendors/agencies for marketing campaigns, product launches, and branding activities.
• Maintain relationships with media, KOL, communities, and business partners to support brand exposure.
• Assist in planning and executing online & offline events, exhibitions, and activation programs.
• Monitor social media trends, competitor activities, and market insights to generate creative campaign ideas.
• Ensure all communication and branding materials are aligned with company guidelines and brand identity.
• Support documentation and reporting of PR & marketing activities including campaign performance and media coverage.
• Collaborate closely with sales and digital marketing teams to support business objectives and campaign execution.
• Handle administrative tasks related to marketing communication activities when required.

Requirements

• Bachelor’s Degree in Communication, Public Relations, Marketing, or related field.
• Minimum 3 years of experience in PR, Marketing Communication, Branding, or related role.
• Strong communication and copywriting skills in Bahasa Indonesia and basic English.
• Creative mindset with good understanding of branding, social media, and marketing trends.
• Experienced in handling events, media relations, and promotional campaigns.
• Able to work independently as well as collaboratively in a fast-paced environment.
• Good interpersonal skills and confident in coordinating with external parties.
• Familiar with Canva, Microsoft Office, and social media platforms.
• Having experience in FMCG, retail, beauty, or consumer goods industry is a plus.
• Detail-oriented, proactive, and target-driven personality.