PR & Marketing Executive

ANTEPRIMA is a reputable Italian fashion brand, highly recognized in the market for its top-quality design and production of apparels, knitwear, shoes, handbags and accessories. Businesses are spanning across Italy, Japan, US, Greater China and more. We are looking for high caliber individuals to be part of the team and make surpassing performance.

PR & Marketing Executive

Reporting to the ANTEPRIMA Limited Marketing Manager (Greater China Region), we are looking for a highly motivated and detail-oriented individual to join our team as a PR & Marketing Executive focusing on Hong Kong market. This role is ideal for someone eager to learn and grow in the fashion industry. The successful candidate will play a crucial role in enhancing brand visibility and engagement through strategic public relations and integrated marketing initiatives in HK.

Responsibilities:

·         Support media outreach and maintain close relationships with local media, influencers and KOCs, to elevate the brand’s local visibility

·         Prepare and distribute press releases and media kits; proactively pitch compelling story angles to media to ensure accurate and premium brand representation

·         Assist in coordinating HK PR events, seeding activities, media interviews, and sample management

·         Support the implementation of HK marketing campaigns, retail promotions, and joint mall activations

·         Track media coverage and compile monthly PR reports

·         Perform ad hoc tasks as assigned

Requirements:

·         Degree holder in Marketing, Communications, Public Relations, or related disciplines; preferably in fashion industry

·         Minimum 3 years of relevant experience in PR/Marketing (candidates with a luxury agency background are highly welcome)

·         Possess a strong, established network of fashion media contacts, stylists, and lifestyle KOLs in HK

·         Experience in social media marketing will be a bonus

·         Detail oriented with excellent organizational and communication skills

·         Ability to multitask and manage multiple projects simultaneously

·         Excellent written and verbal communication skills in English and Chinese are mandatory

·         Immediate available is highly preferred

We offer 5-day work and competitive remuneration package to the right candidate. Interested parties please send detailed resume with expected salary to The Human Resources Department of ANTEPRIMA LIMITED.