PR & Partnerships (Executive)

Location: Bahria Town, Lahore

Job Summary

We are looking for a proactive and results-driven Brand Partnerships & PR Executive to join our team. The ideal candidate will be responsible for identifying brands, businesses, agencies, influencers, corporate organizations, and other potential partners, building strong relationships with them, and converting those relationships into paid collaborations, PR partnerships, sponsorships, promotional campaigns, and revenue-generating opportunities.

This role is highly focused on sales through partnerships. You will be expected to actively approach potential partners, pitch collaboration opportunities, negotiate commercial terms, close deals, and maintain long-term relationships that contribute to business growth.

Key Responsibilities

• Identify and research potential brands, companies, agencies, restaurants, hotels, startups, influencers, and corporate organizations for partnerships.
• Develop and maintain a strong pipeline of potential partnership leads.
• Reach out to prospects through calls, emails, LinkedIn, WhatsApp, social media, and in-person meetings.
• Pitch brand collaborations, PR campaigns, media partnerships, sponsorships, promotional campaigns, and advertising opportunities .
• Understand clients' marketing objectives and recommend suitable collaboration opportunities.
• Prepare customized proposals, media kits, presentations, quotations, and partnership packages.
• Negotiate pricing, deliverables, timelines, and commercial terms with prospective partners.
• Convert leads into paid partnerships and revenue-generating deals .
• Build and maintain long-term relationships with brands and corporate clients.
• Coordinate with the content, social media, design, video, and marketing teams to ensure successful campaign execution.
• Follow up consistently with leads, prospects, and existing clients.
• Maintain accurate records of leads, communications, proposals, deals, and follow-ups in the CRM/database.
• Monitor competitors, market trends, brand campaigns, and partnership opportunities.
• Attend business meetings, networking events, conferences, and industry gatherings when required.
• Identify opportunities for recurring partnerships, retainer deals, sponsorships, and long-term collaborations.
• Prepare weekly and monthly reports covering leads, meetings, proposals, conversions, revenue, and partnership performance.
• Ensure all agreed campaign deliverables are communicated clearly and delivered on time.
• Continuously explore new ways to increase partnership revenue and expand the company's client network.

Key Requirements

• Minimum 1 year of professional experience in Brand Partnerships, Sales, Business Development, PR, Client Relations, Media Sales, Advertising, or a related field.
• Proven ability to generate leads and convert prospects into clients or business partners.
• Strong understanding of partnerships, PR, brand collaborations, sponsorships, and sales .
• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Confident in pitching ideas and presenting proposals to brands and businesses.
• Comfortable making calls, sending outreach messages, conducting meetings, and following up with prospects.
• Ability to work with revenue targets and performance-based KPIs.
• Strong relationship-building and networking skills.
• Ability to manage multiple prospects and partnerships simultaneously.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Public Relations, Communications, Media Studies , or a related field.
• Minimum 1 year of relevant professional experience .
• Candidates with experience in media companies, advertising agencies, digital marketing agencies, PR agencies, startups, or brand partnerships will be preferred.

Key Skills

• Sales & Lead Generation
• PR & Corporate Relations
• Client Acquisition
• B2B Sales
• Partnership Pitching
• Negotiation & Closing
• Relationship Management
• Networking
• Proposal Development
• Sponsorship Sales
• Media Sales
• Digital Marketing Understanding
• Social Media Knowledge
• CRM & Lead Management
• Follow-up & Pipeline Management
• Communication Skills
• Market Research
• Problem Solving
• Time Management
• Revenue Generation

KPIs

Performance will primarily be measured through business development, successful partnerships, and revenue generation , including:

• Number of qualified partnership leads generated.
• Number of brands and businesses approached each month.
• Number of meetings and presentations conducted.
• Number of proposals and quotations submitted.
• Lead-to-client conversion rate.
• Number of successful brand collaborations closed.
• Monthly partnership revenue generated.
• Achievement of assigned monthly and quarterly sales targets.
• Number and value of recurring/long-term partnerships secured.
• Client retention and repeat business.
• Growth of the company's brand and corporate partner network.
• Timely follow-up and CRM/database management.
• Successful coordination and execution of partnership campaigns.