PR Communications Associate / Assistant

The Bureau of Wonders (B.o.W), formerly Directions Group Thailand, is a leading integrated marketing communications and events agency, working across luxury, lifestyle, corporate, hospitality, retail, art, and cultural sectors. We specialize in creating and delivering impactful events and brand experiences, from intimate gatherings to large-scale productions, seamlessly combining creativity with strong operational and financial discipline. Beyond events, we provide comprehensive marketing communications solutions, from strategy and concept development to final execution, supporting brands in building long-term brand equity while driving sustainable business growth in an ever-evolving communications landscape.

The Job Description:

As a PR Assistant, you will support the PR & Communications team in the execution of day-to-day public relations activities, with a primary focus on media monitoring, reporting, and campaign support. This role is designed as a foundation learning position for individuals who are interested in developing a career in public relations.

You will work closely with the PR Manager and senior team members, gaining hands-on exposure to PR operations, media relations, and campaign execution, while developing essential skills required to grow into a PR Communication Associate role.

Responsibilities:

1.      Reporting & PR Operations:

• Monitoring media coverage across print, online, and social platforms.
• Compile PR reports, media clippings, and coverage summaries for clients.
• Support basic analysis of campaign performance and media results.
• Maintain accurate tracking documents and internal PR database.

2.      PR & Media Support

• Assist in preparing PR materials such as media lists, press releases, and briefing documents under supervision.
• Support media coordination tasks, including follow-ups and information tracking.
• Learn and support basic media relations processes.

3.      Campaign & Event Support

• Assist in PR-related activities for campaigns, launches, and events, including preparation and on-site support when required
• Support coordination of samples, materials, and logistics for media and influencer activities.

4.      Team Collaboration & Learning

• Work closely with the PR Manager and team members to support daily operations.
• Participate in internal briefings and learning sessions to build PR knowledge and professional skills.
• Support additional tasks and special projects as assigned.

Requirements:

• A diploma or degree in Business Studies, Marketing, Public Relations, or Mass Communications.
• Fresh graduates or candidates with up to one year of experience are welcome.
• Strong interest in public relations and communications
• Good written and verbal communication skills in both Thai and English.
• Organised, detail-oriented, and comfortable working with reports and data.
• Positive attitude, willingness to learn, and ability to work collaboratively.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, OneDrive, Outlook)

Career Development:

• This role provides a structured foundation for growth into a PR Associate position, with on-the-job learning, mentorship, and exposure to real client work across multiple industries.