PR Executive（Public Relations Executive)

Key Responsibilities

PR Strategy & Campaign Execution

• Support integrated PR campaigns to enhance brand visibility, product awareness, and corporate reputation. Assist in launches, announcements, and thought leadership initiatives, aligning PR plans with business objectives across Hong Kong and regional markets

Media Relations & Communications

• Build and maintain strong relationships with Hong Kong financial, technology, business, and lifestyle media, including media pitching, interview coordination, press inquiries, and relationship management

• Identify relevant media opportunities to increase brand exposure and strengthen share of voice, and monitor media coverage, competitor activities, and industry trends to provide insights and recommendations

Content Development & Storytelling

• Develop and localize PR materials including press releases, media pitches, and executive communications. Craft engaging narratives around fintech, investment products, and market trends, while collaborating with internal teams to ensure accurate and impactful messaging

Brand Reputation & Issues Management

• Support brand reputation monitoring and crisis communications preparation
• Track market sentiment and emerging issues in fintech and investment platforms, and assist in developing timely communication responses

PR Reporting & Market Intelligence

• Monitor PR performance including media coverage, reach, and share of voice, and prepare regular reports to demonstrate impact. Conduct competitor benchmarking and industry research to generate insights

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or related disciplines

• 1–3 years of PR, communications, media relations, or corporate communications experience, experience in fintech, financial services is more preferred

• Experience working with Hong Kong media, especially financial, technology, business, or startup media

• Experience supporting product launches, corporate announcements, or brand campaigns is an advantage

• Solid understanding of Hong Kong capital markets, retail investing trends, and the broader digital finance ecosystem

• Strong sense of news and ability to identify compelling stories from business developments

• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment

• Strong written and verbal communication skills in English and Chinese (Cantonese and Mandarin preferred)