PR Manager

About the role

Develop and execute local PR strategies for vehicle launches, roadshows, auto shows and brand campaigns. Build and maintain long-term relationships with Thai automotive media, mainstream press, and automotive KOLs/influencers. Write, edit and distribute press releases, brand articles, announcements and PR materials in English. Organize media interviews, test drive events, press conferences and onsite PR coordination.

Key responsibilities

• Develop and execute local PR strategies for vehicle launches, roadshows, auto shows and brand campaigns
• Build and maintain long-term relationships with Thai automotive media, mainstream press, and automotive KOLs/influencers
• Write, edit and distribute press releases, brand articles, announcements and PR materials in English
• Organize media interviews, test drive events, press conferences and onsite PR coordination
• Monitor daily media coverage, industry trends, competitor PR activities and public sentiment
• Prepare monthly PR reports, media clippings, campaign recap and brand communication reviews
• Support brand reputation management and handle daily public opinion issues following company guidelines
• Collaborate with marketing, sales and product teams to align brand messages and maximize local exposure

About you

• Bachelor's degree in Public Relations, Marketing, Communications or related fields
• 3–5 years PR experience, automotive / EV industry background preferred
• Excellent English writing and communication skills (able to write professional press releases independently)
• Familiar with Thailand media landscape, automotive KOL resources and social platforms
• Good event execution ability, cross-team communication and time management skills
• Quick learning, result-oriented, able to work under fast-paced startup-style business rhythm
• Basic understanding of new energy vehicle products and automotive market is a plus