PR Manager

Yello is an integrated marketing agency specializing in the sports market, offering a complete range of marketing solutions.  We specialize in sports event management and conferences in Hong Kong and Singapore.

Responsibilities:

• Account management and development on PR perspective
• Formulate, plan and execute PR strategies for clients, including crisis management strategy
• Craft and pitch brand stories, across a range of platforms, to promote clients presence and improve engagement
• Plan publicity strategies, campaigns, trendsetting stories and positive message flow for clients
• Organize events including press conferences, exhibitions, open days and press tours
• Manage annual PR, Advertising and Events calendar and develop appropriate content, including editorial and develop ideas for media releases covering Sports, Lifestyle and Culture stories that aligned to key events throughout the year
• Analyze media coverage
• Work collaboratively with the management team to plan and strategize business/marketing communications objectives and to support overall marketing plans
• Build and maintain relationships with a wide array of media personnel

Requirements:

• At least 6 years solid experience in PR, combination of solid experience in Event Management will be an absolute advantage
• Knowledge & experience of traditional and new/ social/ digital media
• Strong media contacts and relations with a record of success in securing media placements, overseas media relationships will be a plus
• Work in a versatile, fast-paced, and fluid environment and be able to prioritize multiple responsibilities and projects
• Self-starter, able to lead the project independently and deliver quality work on your own or with a team
• Excellent communication and writing skills are essential; Excellent language skills in both English and Chinese
• Passion for sports, lifestyle and well-being arena
• Candidates with less experience will be considered for the Senior PR Account Executive position.

Benefits:

• 5-Day Work Week (Including 1 day WFH)
• 14 Days Annual Leave
• Compensation Leave
• Birthday Leave
• Marriage Leave
• Family Care Leave
• Group Medical Insurance