PR Specialist（3rd party）

该职位来源于猎聘 Position Purpose ： The PR Specialist supports brand communication and public relations activities, with a strong focus on celebrity endorsement projects, content development, public-opinion monitoring, and campaign execution. The role works with celebrities, agencies, media partners, and internal stakeholders to enhance brand visibility, protect brand reputation, and maximize the value of integrated communication campaigns.

Main Responsibilities ：

• End-to-End Celebrity Cooperation
• Communicate directly with top-tier celebrities and their management agencies.
• Support endorsement negotiations, contract execution, project timelines, announcement planning, and campaign delivery.
• Maintain regular relationships with celebrity agents and external partners.
• Identify potential celebrity-related communication risks and support risk-control planning.
• Content Production
• Plan, draft, edit, and proofread press releases, celebrity announcement materials, and social media copy.
• Support full-cycle communication for celebrity endorsement projects and brand campaigns.
• Ensure content consistency with brand messaging and communication objectives.
• PR Project Execution
• Support the delivery of celebrity announcement events and integrated brand PR campaigns.
• Coordinate online and offline PR activities.
• Manage multiple parallel tasks under tight deadlines while maintaining delivery quality.
• Cross-Functional and Vendor Collaboration
• Collaborate with internal cross-functional stakeholders.
• Coordinate with external PR agencies and celebrity management teams.
• Align project goals, timelines, and deliverables to drive work closure.
• Public Opinion Monitoring and Risk Response
• Conduct daily monitoring of media coverage, social platforms, and public opinion.
• Assist in drafting crisis PR contingency plans.
• Support prompt responses to brand-related and celebrity-related public-opinion incidents.
• Qualifications
• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related discipline.
• Approximately 2 years of experience in Public Relations, Communications, Brand Marketing, or a related function.
• Experience in beauty, FMCG, fashion media, or a 4A agency is preferred.
• Proven hands-on experience communicating with top-tier celebrities and familiarity with celebrity endorsement workflows.
• Solid PR sense, good risk awareness, and the ability to identify potential communication risks in advance.
• Strong cross-department communication and execution capability.
• Ability to manage multiple concurrent projects under tight deadlines.
• Key Measurements
• On-time and high-quality delivery of celebrity endorsement projects.
• Successful execution of PR campaigns and announcement activities.
• Quality and reach of media coverage and communication outputs.
• Effectiveness of celebrity partnerships and relationship management.
• Effectiveness of public-opinion monitoring and timely issue escalation.
• Internal stakeholder alignment and cross-functional collaboration effectiveness.
• Brand awareness, engagement, and communication impact.