PR Trainee

About the Opportunity
A dynamic, fast-growing fashion-tech brand rooted in India s evolving digital retail landscape, we blend storytelling, social commerce, and data-driven creativity to build emotionally resonant brand experiences. Our remote-first team operates at the intersection of fashion, influencer culture, and digital PR-turning trends into narratives and customers into communities. As a PR Trainee, you ll be embedded in our core communications engine, learning to shape brand voice, manage media outreach, and amplify reach across digital and social channels. Role & Responsibilities

• Assist in drafting press releases, media pitches, and brand messaging aligned with campaign calendars and product launches.
• Research and build media lists targeting fashion, lifestyle, and tech influencers across India and global platforms.
• Monitor brand mentions, social sentiment, and competitor PR activity-delivering daily/weekly insights to the PR lead.
• Coordinate outreach to journalists, bloggers, and influencers; track responses, secure placements, and maintain relationship logs.
• Support event coordination (virtual and hybrid) including press kits, follow-ups, and post-event reporting.
• Collaborate with marketing and social teams to align PR narratives with campaign visuals, hashtags, and influencer collabs.

Skills & Qualifications

Must-Have

• Media monitoring tools (Meltwater, Mention, BuzzSumo)
• Press release writing
• Media list building
• MS Office Suite
• Google Docs / Sheets
• Basic Canva or Adobe Express

Preferred

• Experience with Notion or Asana
• Knowledge of Instagram Reels or LinkedIn publishing
• Basic understanding of fashion or lifestyle verticals

Benefits & Culture Highlights

• 100% remote work with flexible hours-build your own rhythm.
• Direct mentorship from seasoned PR pros in fast-paced, trend-led environments.
• Opportunity to contribute to a brand scaling across India with global ambitions.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.