PR Trainee (Remote)

About the Opportunity
A fast-growing D2C fashion brand in the premium athleisure and lifestyle apparel space, we re reimagining how storytelling, brand voice, and digital-first PR connect with Gen Z and millennial audiences across India. As we scale nationally and target international expansion, we re seeking a sharp, proactive PR Trainee to support media outreach, press kit development, influencer coordination, and narrative building-all from a remote setup. Role Responsibilities

• Assist in drafting press releases, media advisories, and brand statements aligned with seasonal campaigns and product launches.
• Build and maintain media contact lists across fashion, lifestyle, and business verticals on platforms like Muck Rack, Cision, or similar.
• Support influencer outreach and campaign tracking using tools like AspireIQ, Tagger, or manual Excel-based workflows.
• Monitor brand mentions across social, news, and blogs; compile weekly media clippings and sentiment reports.
• Coordinate logistics for virtual/media events, including scheduling, RSVPs, asset distribution, and follow-ups.
• Shadow senior PR leads in pitch development, media interviews prep, and post-campaign performance analysis.

Skills Qualifications

Must-Have

• Proficiency in Google Workspace (Docs, Sheets, Slides)
• Experience with Canva or Adobe Express for basic press kit visuals
• Comfort using LinkedIn Sales Navigator or similar outreach tools
• Familiarity with media monitoring platforms (Mention, Brand24, Google Alerts)
• Ability to draft clean, error-free copy in brand voice
• Basic understanding of press release structure and SEO-friendly PR writing

Preferred

• Internship or freelance experience in fashion, lifestyle, or D2C PR
• Knowledge of Indian media landscape (print, digital, podcast, influencer)
• Experience with Notion or Airtable for campaign tracking

Benefits Culture Highlights

• 100% remote with flexible hours-work from anywhere in India
• Direct exposure to a scaling fashion brand s global PR playbook
• Mentorship from senior PR comms leaders with brand-building experience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.