Practice Development Manager

Drive Territory Growth

• Develop and execute strategic territory plans using customer insight, commercial data, and opportunity analysis.
• Grow existing customer partnerships while acquiring and activating new customers.
• Convert new and existing practices into advocates of digital orthodontics and clear aligner treatment.
• Identify high-potential opportunities and prioritize activities that drive sustainable business growth.

Become a Strategic Business Partner

• Build trusted, long-term partnerships with doctors and practice teams.
• Understand each customer's clinical, commercial, and patient-focused objectives.
• Act as a strategic advisor rather than a transactional seller.
• Help practices identify opportunities to enhance efficiency, adoption, profitability, and patient experience.

Lead Value-Based Commercial Conversations

• Conduct structured, consultative conversations that uncover explicit and unspoken customer needs.
• Demonstrate the commercial and clinical value of Align solutions.
• Differentiate Align through insight-led selling rather than price-based selling.
• Confidently navigate competitive environments and complex objections.

Drive Digital Transformation

• Champion the Align Digital Workflow (ADW) and associated digital technologies.
• Help practices integrate digital workflows into daily operations.
• Demonstrate how technology can improve predictability, efficiency, patient engagement, and treatment outcomes.
• Become a trusted advocate for innovation and digital adoption.

Deliver Meaningful Customer Impact.

• Support clinicians in developing confidence and capability in clear aligner treatment.
• Share evidence-based recommendations and best practices.
• Help practices improve patient outcomes and treatment experiences.
• Enable long-term practice transformation through technology and partnership.