Pre Sales Associate

Pre-Sales Associate – Real Estate

Department: Sales & Business Development
Role: Pre-Sales Associate
Experience: 3–4 years preferred
Industry: Real Estate / Property Sales

Job Objective

We are looking for a highly energetic, target-oriented and communication-focused Pre-Sales Associate to handle incoming real estate leads, understand customer requirements, qualify prospects and generate maximum genuine site visits for the Sales Team.

The ideal candidate should be excellent at calling, follow-ups, lead qualification, objection handling and appointment conversion, with a strong focus on generating quality opportunities that can ultimately convert into property bookings.

Key Roles & Responsibilities1. Lead Calling & Qualification

• Handle incoming leads from digital marketing, portals, referrals, campaigns and other sources.
• Make timely outbound calls to new and existing leads.
• Understand the customer's budget, location preference, property requirement, purchase timeline and purpose.
• Identify Hot, Warm and Cold prospects.
• Maintain accurate lead information in the CRM.

2. Site Visit Generation — Core Responsibility

• Convert qualified leads into confirmed site visits.
• Explain project highlights, location, pricing range, amenities and key USPs to create customer interest.
• Schedule site visits based on customer availability.
• Confirm appointments before the visit.
• Coordinate with the Sales Manager/executive for smooth site-visit handover.

3. Follow-up & Lead Nurturing

• Follow up systematically with customers who are not immediately ready to visit.
• Maintain consistent follow-up until the customer becomes ready for a site visit.
• Reconnect with old and missed leads.
• Ensure no genuine lead is left without a proper follow-up.
• Maintain clear next-action dates for every active lead.

4. Customer Engagement & Objection Handling

• Build rapport with prospects over calls and WhatsApp.
• Understand and address common objections such as:
• Price
• Location
• Budget
• Loan requirements
• Family discussion
• Comparison with competitors
• “Not interested”
• “Call me later”
• Create sufficient interest to move the prospect toward a site visit.

5. Sales Team Coordination

• Provide Sales Managers with complete information before every site visit.
• Share customer requirements, budget, preferences and buying timeline.
• Coordinate with Sales Managers regarding visit schedules and customer availability.
• Follow up with the Sales Team after site visits to understand the outcome and next action.

6. Lead Conversion & Performance

• Achieve daily and monthly targets for:
• Calls
• Connected calls
• Qualified leads
• Follow-ups
• Confirmed site visits
• Completed site visits
• Focus on quality site visits rather than only call volume.
• Continuously improve lead-to-site-visit conversion.

7. CRM & Reporting

• Update every lead interaction accurately in the CRM.
• Maintain daily reports on calls, follow-ups, qualified leads and site visits.
• Provide accurate EOD and daily performance reports.
• Track cancellations, rescheduled visits and no-shows.
• Maintain proper lead status and follow-up history.

Ideal Candidate

We are looking for someone who is:

• Highly target-driven
• Excellent in communication and convincing skills
• Confident and energetic on calls
• Strong in follow-up discipline
• Good at identifying genuine customers
• Capable of handling objections
• Comfortable with daily calling targets
• Focused on site-visit generation and conversion
• Able to work under pressure and meet deadlines
• Proactive rather than waiting for instructions

Preferred Experience

3 to 5 years of experience in:

• Real Estate Pre-Sales
• Telecalling
• Inside Sales
• Lead Generation
• Customer Relationship Management
• Banking / Insurance / Automobile / Education / B2C Sales

Real estate pre-sales experience is preferred but not mandatory if the candidate has strong communication and sales-conversion ability.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person