Premium Horeca Manager

Job summary

The Premium HORECA Manager is responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel. The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

• Develop and implement national strategies for the premium HORECA channel
• Build and maintain strong relationships with key premium accounts
• Lead negotiations and manage contracts with HORECA partners
• Oversee brand activations and visibility initiatives
• Monitor market trends and competitor activities
• Collaborate with internal teams for alignment
• Track performance and provide insights to management
• Manage budgets and ensure ROI
• Ensure compliance with policies and regulations

Requirements:

• A minimum of an HND in a related field
• A minimum of 2–5years in FMCG, preferably wines & spirits
• Strong HORECA experience required

Challenges:

• Intense competition
• High client expectations
• Multi-regional coordination

Planning and Organizing:

• Macro: Annual
• Micro: Monthly

Key Competencies:

• Strategic thinking
• Negotiation skills
• Leadership
• Business acumen
• Communication
• Problem-solving