Principal General Agent

At The Atlantic District, we believe that insurance is about more than just numbers on a page—it is about the people and families we serve in the Richmond community. We are currently looking for a motivated and visionary Principal General Agent to help lead our efforts as we expand our footprint. This is a unique opportunity to shape the culture and success of a thriving office where your leadership directly influences our collective impact. You won't just be managing a team; you will be fostering a community of professionals who are passionate about protecting their neighbors. We value a positive, collaborative spirit and are looking for someone who finds as much joy in helping a new agent succeed as they do in closing a major deal. If you are someone who leads with empathy, possesses a sharp strategic mind, and wants to build a legacy within an organization that genuinely cares about your professional evolution, we would love to open a conversation with you about what your future looks like here in Richmond.

Benefits Annual Base Salary + Commission + Bonus Opportunities

Paid Time Off (PTO)

Work from Home

Flexible Schedule

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Hands on Training

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Responsibilities Oversee the daily sales operations and performance metrics for the Richmond office.

Recruit, train, and mentor a high-performing team of independent sales agents.

Develop and execute local growth strategies to expand our client base throughout the Atlantic District.

Serve as the primary liaison between corporate leadership and local field staff to ensure alignment with company goals.

Identify and nurture partnerships with local businesses to drive sustainable referrals.

Monitor industry trends and regulatory changes to ensure our sales practices remain ahead of the curve.

Requirements Active Virginia Life and Health Insurance license.

Proven track record of success in independent insurance sales or agency management.

In-depth understanding of the regional insurance market in Virginia.

Strong public speaking and presentation skills for networking and recruitment.

Ability to coach and mentor junior agents effectively.

Experience in business development and strategic partnership growth.

Company Description The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.

We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.

As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.