Principal Integrated Marketer

Who you are

• 7+ years experience in Marketing
• A well-rounded marketing generalist that has experience driving integrated marketing plans across a breadth of channels, which might include content, organic and paid social, influencer / community networks, email, event marketing, and PR
• Data-driven and excellent at defining, setting, and reporting on full-funnel KPIs
• High creative and editorial standards – you’ll be responsible for managing content marketers / visual designers
• Startup experience and scrappy mindset is a must. You need a self-starter mindset, who is excited to figure things out rather than inheriting a system
• Excellent communication, organizational, and project management skills
• Experience in real estate or financial products is a plus. And if not, the desire to dig in and deeply understand real estate agents and how to get them to trust and understand Homeward enough to try a complex financial product

What the job involves

• Homeward gives real estate agents a set of financial product solutions that help their clients move without the usual contingency headaches
• We're growing and building the team that gets us to the next level. Fair warning: we don't have a marketing playbook yet. If that excites you, read on
• We’re looking for a Principal Integrated Marketer to help Homeward build trust and confidence with real estate agents
• This is a player-coach role where you’ll both set the strategy and do a lot of the work yourself. Over time, that ratio will shift as we build out the marketing playbook and team
• Partner with the executive team (specifically, the CEO, Chief Growth Officer, and Chief Sales Officer) to translate business priorities into a clear marketing strategy
• Drive demand generation and integrated marketing efforts across the company. You will be responsible for executing the strategy, defining KPIs, and reporting out on results to the executive team
• Establish a trusted presence across channels where agents are gathering – organic and paid social media, brokerage networks, industry events, etc
• Build and manage a content engine across multiple formats (editorial, video, visual) and asset types (thought leadership, testimonials and social proof, educational webinars)
• Experiment with new growth marketing strategies. For example, we’re interested in testing out an agent ambassador program and targeted paid campaigns to amplify content distribution or re-engage agents who have used it in the past. The marketing strategy will evolve over time as we learn what works and what doesn’t
• Leverage a combination of employees, contractors, and tools to build out a small but effective growth marketing team. We’ll want you to hire an experienced marketing team to provide the leverage needed
• Balance strategic thinking with hands-on execution, comfortably shifting between setting direction and rolling up your sleeves to get the work done
• Create clarity and momentum in ambiguous environments, independently driving initiatives from concept through execution
• Operate with an ownership mindset, holding yourself accountable for business results rather than simply completing marketing activities
• Demonstrate exceptional judgment and ability to make thoughtful tradeoffs. For example, by knowing when speed matters more than perfection—and when precision is critical to the business
• Use customer insights, data, and sound business judgment to make decisions quickly, iterate often, and continuously improve results
• Build collaborative, cross-functional partnerships across executive leadership, Sales, and Product Management

Benefits

• Every full-time member of our team gets an equity grant. We all own a piece of our success
• In addition to 12 company holidays and two floating holidays, our team members enjoy 20 days of vacation and can rest easy with five sick days
• Homeward employees have medical, dental, vision, and counseling coverage
• New human in the house? You’ll get up to 14 weeks of paid leave as a primary caregiver and up to seven weeks as a secondary caregiver
• We can’t see the future, but we can help you be smart about it with life and accident insurance as well as a 401K match