Priority Banking Relationship Manager

Role Overview:

The Priority Banking Relationship Manager (RM) is responsible for managing and growing a portfolio of high-value customers by delivering personalized financial solutions, enhancing customer experience, and driving revenue through cross-selling of banking and investment products.

Key Responsibilities:

1. Portfolio Management

• Manage a portfolio of Priority Banking customers (HNI/affluent segment)
• Deepen relationships through regular engagement and financial planning discussions
• Ensure high levels of customer satisfaction and retention

2. Revenue Generation

• Achieve targets for CASA, Wealth, Insurance, and Lending products
• Drive cross-selling and up-selling across the product suite
• Maximize fee income and profitability from the portfolio

3. Customer Acquisition

• Acquire new Priority customers through referrals, leads, and market activities
• Build strong referral networks with internal teams and external partners

4. Wealth Management Advisory

• Provide customized investment solutions (Mutual Funds, Insurance, Bonds, etc.)
• Understand customer financial goals and risk appetite
• Coordinate with product specialists for advisory support

5. Service Excellence

• Ensure quick resolution of customer queries and complaints
• Deliver superior banking experience with a focus on relationship building
• Maintain service quality standards as per bank norms

6. Compliance & Risk Management

• Adhere to KYC/AML guidelines and regulatory requirements
• Ensure proper documentation and audit compliance
• Maintain confidentiality and data security of customer information

Key Performance Indicators (KPIs):

• Portfolio growth (AUM & Liabilities)
• Revenue & fee income
• Cross-sell ratio
• Customer acquisition numbers
• Customer satisfaction scores
• Compliance adherence

Eligibility Criteria:

Education:

• Graduate/Postgraduate in any discipline (MBA/Finance preferred)

Experience:

• 3-7 years of experience in Banking/Wealth Management/Relationship Management
• Prior experience in handling HNI/affluent clients preferred

Required Skills:

• Strong relationship management and interpersonal skills
• Sales and target-driven mindset
• Good knowledge of banking and investment products
• Excellent communication and negotiation skills
• Customer-centric approach

Preferred Profile:

• Certifications like NISM/IRDA will be an added advantage
• Experience in Priority/Wealth Banking segment
• Local market knowledge and network