Product and Creative Lead

About the role

Lead the development of new products for streetwear, lifestyle, and outdoor clothing. Research trends, products, materials, designs, and market opportunities to identify potential new products. Develop product concepts, design directions, and creative briefs for approval. Work closely with management to ensure products align with the Company's brand direction, target market, and business goals.

Key responsibilities

• Proactively generate new product ideas instead of waiting for instructions or concepts from management
• Source, coordinate, and manage freelance graphic designers and other creative resources
• Coordinate with local and China-based suppliers for product development and sampling
• Review and evaluate samples based on design, fit, fabric, material, quality, functionality, and overall appearance
• Compare supplier options and assess product costing, quality, and feasibility
• Recommend the best product, design, supplier, and costing options to management for approval
• Coordinate revisions with designers and suppliers until the product meets the required standards
• Monitor product development from initial concept through sampling and final production
• Maintain organized records of designs, samples, supplier quotations, specifications, and product development status
• Stay updated on streetwear, lifestyle, outdoor, and apparel trends and continuously identify opportunities for new products

About you

• Bachelor's degree in Fashion Design, Fashion Merchandising, Marketing, Business, or a related field is preferred
• Preferably 2–5 years of experience in apparel, fashion, product development, merchandising, or a related industry
• Strong understanding and genuine interest in streetwear, lifestyle, outdoor, and apparel products
• Knowledge of fabrics, materials, garment construction, fits, sampling, and product costing
• Experience working with local and/or China-based apparel suppliers is an advantage
• Experience sourcing and managing freelance designers or creative professionals
• Strong eye for design, product quality, functionality, and market appeal
• Able to develop concepts and communicate clear creative briefs to designers and suppliers
• Highly proactive, creative, resourceful, and independent
• Strong research skills and ability to identify emerging trends and product opportunities