Product Communications

-Planning and definition: o Development of global, strategic communication concepts/plans based on internal strategies and objectives as well as product and market-specific information (product features, competitive analysis, customer personas, etc.) -Creation and production: o Timely creation of the communication materials planned as part of a communication concept/plan in collaboration with other departments. o Creation of target group and channel-specific messages, statements, slogans and (advertising and editorial) texts o Creation of advertising and communication materials in collaboration with other departments. o Creation in English, followed by translation by the translation department. o Management of creation through coordination with Graphics, Video, DTP and Photography, Digital Marketing, Exhibition & Events, Global Campaign Management, Translation, etc. o Compliance with the defined approval process. ·Execution and measurement: o Timely execution of planned communication measures. o Coordination with other departments (Digital Marketing, Exhibition & Events, Global Campaign Management) regarding publication and performance measurement. -Continuous updating of communication materials. -Recognizing trends and developments within marketing communications -Fulfilling the tasks of the Product Communications Manager as part of the Product Launch Process. -Fulfilling the tasks within the Campaign Process. -Preparing, giving (internal and external) and following up on marketing presentations in English. -Coordination, management and cooperation with various market contacts (especially marketing managers of subsidiaries). -Coordinating, managing and collaborating with external service providers (copywriters, editors, proofreaders, agencies, etc.). -Implementation of and compliance with all MDR-relevant requirements. -Implementation of and compliance with brand guidelines and communication architecture. -Acts as a role model in accordance with the Corporate Values of the Ivoclar Group.