Product Development

About the role

This role involves formulating commodity planning strategies for the eyewear product line according to brand positioning and business strategy, including market trend analysis and prediction, category structure planning, new brand planning and materials such as titanium alloy, TR90, plates, and color planning.

Key responsibilities

• Formulate a commodity planning plan for the eyewear product line including market trend analysis, prediction, category structure planning, new brand planning, materials and color planning
• Plan eyewear products for the next quarter and monitor key nodes such as development, production and listing
• Make decision-making suggestions and assist the operation center to improve the success rate of hot models
• Regularly collect and analyze changes in Hong Kong's local and international eyewear market, competitive brands and consumer preferences
• Output high-quality market analysis reports and provide data support for product development and sales strategies
• Follow up the implementation of the commodity planning plan and participate in procurement and production orders
• Feedback the matching degree between orders and market demand and promote timely adjustment
• Develop a product application scenario plan with a single SK as the core around the commodity strategy
• Empower the operation team to optimize product data and visually express it

About you

• Bachelor degree or above, majors related to product design, fashion management, marketing, etc. are preferred

• More than 2 years of experience in commodity planning or product development

• Experience in the eyewear, fashion accessories or related consumer goods industry is preferred

• Good aesthetic and creative ability

• High sensitivity to popular colors, materials, frame shapes, etc.

• Able to capture and transform international fashion trends into localized product solutions

• Familiar with the whole process of product development and able to independently complete the whole process from trend prediction to product landing

• Keen market insight and data sensitivity

  【崗位職責】
  1、根據品牌定位與業務戰略，制定眼鏡產品線的商品企劃方案，包括市場趨勢分析與預判、品類結構規劃、上新波段規劃及材質（如鈦合金、TR90、板材等）與色彩規劃。
  2、負責下一季度的眼鏡產品規劃，對開發、生產、上市等關鍵節點進行監控，提出決策建議，協助運營中心提升爆款成功率。
  3、定期收集並分析香港本地及國際眼鏡市場、競爭品牌及消費者偏好變化，輸出高質量市場分析報告，爲產品開發與銷售策略提供數據支持。
  4、跟進商品企劃方案的落地執行，參與採購及生產下單環節，反饋訂單與市場需求匹配度，並推動及時調整。
  5、圍繞商品策略，制定以單SKU爲核心的產品應用場景方案，賦能運營團隊進行產品數據優化與視覺表達。
  任職要求：
  1、本科及以上學歷，產品設計、時尚管理、市場營銷等相關專業優先。
  2、2年以上商品企劃或產品開發經驗，有眼鏡、時尚配飾或相關消費品行業經驗者優先。
  3、具備良好的審美與創意能力，對流行色彩、材質、框型等有較高敏感度，能夠捕捉並轉化國際流行趨勢爲本地化產品方案。
   4、熟悉產品開發全流程，能獨立完成從趨勢預測到產品落地的全過程。
  5、具備敏銳的市場洞察力和數據敏感度