Product Development Executive

Roles and Responsibilities

Manage the complete product development lifecycle from concept, research and design to sampling, production, launch and post-launch evaluation.

• Research market trends, customer preferences, competitor products and emerging opportunities in the silver, gifting and consumer product segments.
• Identify and develop new product opportunities across silver coins, bars, medallions, collectibles, customized products and gifting solutions.
• Develop products across different weights, sizes, designs, finishes, price points and customer segments including retail, wholesale, online, corporate and gifting.
• Prepare product concepts, product briefs, development roadmaps and launch recommendations based on market demand and commercial potential.
• Coordinate with designers for product concepts, artwork, dimensions, finishes, inscriptions, packaging and design modifications.
• Manage prototypes, first cuts, samples and production samples and ensure products match approved designs and specifications.
• Coordinate with manufacturing teams and vendors to ensure product feasibility, development timelines and production readiness.
• Develop occasion-based and festive silver products for gifting, corporate gifting, weddings, anniversaries, festivals and other special occasions.
• Develop customized and personalized silver products including corporate logos, names, dates, messages and occasion-specific designs.
• Coordinate corporate and bulk gifting product development based on customer requirements, order quantities and budget segments.
• Prepare and maintain detailed product specification sheets covering SKU, purity, silver weight, dimensions, packaging, finish, technical specifications and manufacturing requirements.
• Prepare preliminary product costing covering silver consumption, manufacturing, minting, wastage, packaging, printing and customization costs.
• Coordinate with Finance and Commercial teams for product costing, pricing and margin evaluation.
• Develop pricing matrices for B2B, B2C, distributor, online, website and corporate channels.
• Coordinate with Production, Purchase and Quality Control teams to ensure products meet approved specifications and quality standards.
• Review product samples for weight, dimensions, design accuracy, finishing, embossing, engraving, packaging and overall appearance.
• Ensure accurate silver purity, weight and technical information across product documentation, website, marketplace, marketing and sales materials.
• Coordinate packaging development including coin boxes, gift boxes, capsules, sleeves, pouches, certificates, greeting cards and premium packaging.
• Coordinate product photography, videography and visual content creation for new and existing products.
• Develop product names, USPs, descriptions, product stories and positioning in coordination with the Marketing team.
• Manage end-to-end product launch activities including costing, sampling, QC, approvals, packaging, production, photography, marketing, website listing and sales readiness.
• Coordinate with Sales, Marketing, Website, Online Sales, Customer Service, Finance, Purchase, Production and Management to ensure successful product launches.
• Maintain the master SKU and product database with accurate product codes, specifications, pricing, packaging, launch dates and product status.
• Conduct competitor analysis covering product designs, weights, purity, packaging, pricing, offers and market positioning.
• Monitor product performance based on sales, revenue, gross margin, weight, design, price point and channel performance.
• Identify best-selling, slow-moving and underperforming products and recommend redesign, repricing, repackaging, new variants or discontinuation.
• Plan the annual product development calendar around festive seasons, gifting occasions and expected market demand.
• Support inventory and demand planning by providing product demand estimates and recommendations for production quantities.
• Identify opportunities for product improvement, cost optimization, new variants, packaging improvements and innovative product concepts.
• Maintain proper documentation, approval records, revision history and version control for product designs, specifications, samples and costing documents.
• Prepare regular product development reports covering development status, pending approvals, delays, launch timelines, costing, sampling, production and post-launch performance.
• Proactively identify product development delays, quality issues, commercial concerns and process gaps and coordinate appropriate solutions.
• Take end-to-end ownership of assigned products and ensure all required approvals and development milestones are completed before launch.

Desired Candidate Profile

Bachelor's degree in Business Administration, Marketing, Commerce, Product Management, Design, Engineering or a related field.

• 24 years of relevant experience in Product Development, Product Coordination, Product Management, Merchandising or a related role.
• Candidates with experience in silver, precious metals, bullion, jewellery, coins/medallions, gifting, FMCG/consumer products, luxury products, packaging, product design, corporate gifting or e-commerce product development will be preferred.
• Experience in silver coins, bullion, jewellery, gifting or precious-metal products will be an added advantage.
• Strong understanding of product development, product research, design coordination, sampling and product launch processes.
• Experience coordinating with designers, manufacturers, production teams, quality teams, vendors and cross-functional departments.
• Good understanding of product costing, pricing, margins and commercial viability.
• Ability to evaluate product specifications including weight, dimensions, purity, finish, packaging and manufacturing requirements.
• Strong knowledge of product documentation, SKU management, product master data and version control.
• Good working knowledge of MS Excel / Google Sheets for product databases, costing sheets, pricing matrices and reports.
• Strong market research and competitor analysis skills.
• Creative mindset with the ability to identify new product ideas and convert market trends and customer requirements into commercially viable products.
• Strong attention to detail, particularly in product specifications, weight, purity, costing, pricing and quality.
• Excellent coordination, communication, follow-up and project management skills.
• Ability to manage multiple product development projects and meet strict timelines.
• Strong commercial understanding and ability to balance customer requirements, product quality, cost and profitability.
• Ability to take end-to-end ownership of products from concept through launch and post-launch performance.
• Good English communication skills; regional language proficiency will be an advantage.
• Willingness to work from office and coordinate regularly with manufacturing units, vendors and other external stakeholders.