Product Development Manager (Property Developer)

Job Description: Product Development Manager – Luxury Housing Development

Position: Product Development Manager

Business: Real Estate – Luxury Housing Development

Reports to: Head of Product Development

Job Purpose:

Responsible for the end-to-end product development of low-rise residential projects, including single-detached houses, semi-detached houses, and townhomes. The role focuses on developing attractive and marketable housing products by combining architectural design, customer needs, functionality, project positioning, construction feasibility, and cost efficiency.

Key Responsibilities:

• Lead product development and architectural design for low-rise residential projects from initial concept through design development and construction preparation.
• Develop housing concepts, including house types, floor plans, layouts, façades, functions, usable areas, common facilities, and overall project design direction.
• Conduct market, competitor, and product analysis to understand housing trends, customer lifestyles, price segments, and competitor products.
• Translate target customer needs and project positioning into practical and commercially attractive housing products.
• Review and improve house plans and space planning to maximize functionality, usable space, privacy, natural lighting, ventilation, and customer experience.
• Coordinate and manage architects, interior designers, landscape architects, structural/MEP consultants, and other design consultants.
• Review architectural drawings, design details, materials, specifications, and construction-related design issues.
• Work closely with Business Development, Marketing, Sales, Construction, QS/Cost Management, Procurement, and Project Management teams throughout the development process.
• Conduct Value Engineering (VE) with relevant teams to optimize construction cost while maintaining product quality, functionality, and design concept.
• Review and approve key design elements, material selections, façade details, mock-up houses, show houses, and sales gallery-related design.
• Support the construction team in resolving design issues and ensuring that the actual product is delivered according to approved design intent.
• Monitor housing design trends, new materials, construction technologies, sustainability concepts, and changing customer lifestyles to identify opportunities for new products.

Qualifications

• Bachelor’s or Master’s Degree in Architecture.
• Minimum 5–8 years of relevant experience in Architecture, Product Development, Design Management, or Project Development.
• Strong experience in low-rise residential / housing development is highly preferred, particularly single-detached houses, semi-detached houses, or townhomes.
• Experience working with a real estate developer or architectural/design firm specializing in residential projects.
• Strong knowledge of housing design, floor planning, façade design, materials, specifications, and construction details.
• Good understanding of the real estate development and housing construction process.
• Knowledge of relevant building regulations, land development requirements, and design standards.
• Strong design sense with the ability to balance Aesthetics, Functionality, Cost, Constructability, and Marketability.
• Good project management, coordination, analytical, and problem-solving skills.
• Proficiency in AutoCAD, SketchUp and/or relevant architectural software/ AI.
• Ability to communicate in English is an advantage.