Product Executive

Key Responsibilities

1. Brand & Product Management

• Support end-to-end product lifecycle management, from development to post-launch.
• Maintain brand positioning and ensure consistent communication across all channels.
• Assist in planning and executing BTL and digital marketing campaigns.
• Manage end-to-end inventory planning by coordinating with Sales, Warehouse, and Supply teams to ensure timely purchase orders, shipment follow-ups, optimal stock levels, and healthy inventory turnover.
• Support principal relationships, partnerships, and licensing matters.
• Provide day-to-day operational and administrative support to the marketing team.
• Coordinate new product development (NPD), including packaging, specifications, and launch execution.

2. Market Intelligence & Performance Analysis

• Analyse consumer insights, market trends, and category opportunities.
• Conduct competitor analysis on pricing, promotions, and market activity.
• Review monthly sales performance to identify growth opportunities.
• Track marketing budgets, forecasts, and ROI effectiveness.
• Prepare monthly and quarterly reports for management review.

3. Commercial & Channel Execution

• Work closely with the Sales team to execute marketing campaigns or trade offers, respond promptly to market conditions, optimize inventory management, and achieve sales targets.
• Develop POS materials and promotional mechanics to drive product trial and purchase.
• Support in-store promotions, merchandising, and secondary display execution.

4. Cross-Functional Collaboration

• Collaborate with Sales, Warehouse, Logistics, Finance, and other relevant departments to align brand plans and marketing campaign.
• Support demand planning, inventory management and field activation activities.
• Assist in resolving supply, execution, and operational issues.

Requirements

• Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 2 years of relevant working experience, preferably in FMCG.
• Creative, proactive, and able to work effectively in a team-oriented environment.
• Strong verbal and written communication skills.
• Proficient in tools supporting demand planning and marketing activities (e.g. Microsoft Office, ERP, etc).