Product Executive

Job Title: Product Executive BTL & Sales Activation
Location: Gurugram, Haryana
Department: Marketing / Sales Activation
Experience: 3–5 Years
Employment Type: Full-Time

Job Summary

We are looking for a proactive and execution-oriented Product Executive to support product-wise sales activation, BTL marketing activities, product placement, and primary sales initiatives. The candidate will coordinate closely with the Sales and Marketing teams to ensure effective implementation of promotional schemes, product placement, and market activation activities.

The ideal candidate should have strong coordination, follow-up, analytical, and reporting skills, along with the ability to track sales performance and ensure timely execution of marketing initiatives.

Key Responsibilities

• Monitor product-wise POB (Product Order Booking) generation and product placement across assigned markets.
• Coordinate with the Sales Team to achieve weekly and monthly POB targets.
• Track primary sales performance and identify gaps against targets.
• Support the implementation of RIGS, incentive schemes, and sales promotion activities.
• Ensure timely communication and implementation of approved schemes across the Sales Team.
• Coordinate BTL marketing activities, including POSM deployment, retailer activation, product visibility, and promotional materials.
• Follow up with ZSMs, RSMs, NSMs, and Sales Officers on product movement, sales performance, and scheme execution.
• Maintain daily, weekly, and monthly MIS reports and product-wise trackers.
• Coordinate with Sales, Distribution, and Marketing teams to address stock availability and product-movement issues.
• Collect market feedback, identify execution gaps, and recommend corrective actions.

Required Skills

• BTL Marketing and Sales Activation
• Sales Coordination and Follow-up
• Primary Sales Tracking
• POB Generation and Product Placement
• Trade Marketing and Promotional Schemes
• Retailer Activation and POSM Deployment
• MIS Reporting and Data Analysis
• Advanced Excel / MS Excel
• Communication and Coordination Skills

Candidate Profile

• Graduate in any discipline; an MBA in Marketing will be an added advantage.
• Experience in sales activation, trade marketing, BTL marketing, or sales coordination is preferred.
• Good command of MS Excel and reporting tools.
• Strong follow-up, communication, and coordination skills.
• Ability to work with sales teams and manage multiple activities simultaneously.
• Proactive, organised, target-oriented, and execution-focused.

Key Performance Areas

• POB achievement and product placement
• Primary sales support
• Scheme and incentive implementation
• BTL activity execution
• Sales Team coordination
• MIS accuracy and timely reporting