Product Executive (Fresh Graduate Welcome)

1. Market Research & Analysis

• Conduct market research on consumer electronics / hardware products to identify industry trends, technology shifts, customer needs, and competitive positioning.
• Benchmark competitor products on hardware specifications, features, pricing, and user experience; compile competitive analysis reports.
• Define target user segments and develop buyer personas based on market data and user insights..

2. Product Definition & Planning

• Translate market insights and customer needs into clear product requirements, specifications, and feature definitions.
• Draft and maintain product requirement documents (PRD) and product specifications covering key components, performance parameters, and design constraints.
• Assist in developing product roadmaps and prioritizing features aligned with business objectives and technical feasibility.
• Collaborate with hardware engineering, ID (Industrial Design), and mechanical/structural design teams on product concept, architecture, and technical feasibility reviews.
• Support pricing strategy development based on cost analysis, competitive benchmarking, and market positioning.

3. Product Lifecycle & Launch Execution

• Support new product introduction (NPI) and manage product lifecycle from concept through launch and post-launch iteration.
• Coordinate product launch activities, ensuring cross-functional alignment on timelines, deliverables, and readiness.
• Develop product documentation and collateral, including product specifications, feature briefs, presentations, and training materials for internal teams and partners.
• Monitor product performance, gather user feedback, and provide actionable insights to drive product iterations and refinements.

Work Experience & Skills Required

• Bachelor's degree in any discipline; degree in Engineering or related field is HIGHLY PREFERRED.
• 0-3 years relevant experience is preferred (Welcome Fresh Graduates as Assistant Product Executive)
• Strong understanding of and proficiency with Artificial Intelligence tools to enhance productivity and analysis
• Ability to work independently with a passion for achievement, strong strategic thinking, and project management skills with analytical thinking
• Effective collaboration skills across teams
• Passion for consumer electronics and hardware products
• Proficiency in spoken and written English, Mandarin and Cantonese.
• Willing to Travel Europe and Mainland China