Product Head – B2C Growth

Ahmedabad / Gandhinagar (on-site), India

We are looking for an experienced Digital Marketing Head with around 10+ years of experience and strong expertise in B2C marketing, performance marketing, brand building, customer acquisition, and digital growth.

The candidate should be able to lead the complete digital marketing function - from strategy and planning to execution, campaign optimization, team management, and revenue growth.

Key Responsibilities

• Build and execute the complete B2C digital marketing strategy
• Plan and manage paid campaigns across Google, Meta, LinkedIn, YouTube, Instagram, and other platforms
• Drive customer acquisition, brand visibility, lead generation, and online sales
• Manage SEO, social media, content marketing, email marketing, influencer marketing, and automation campaigns
• Track and improve ROI, CAC, conversion rates, traffic, engagement, and revenue
• Manage marketing budgets and ensure maximum return on spend
• Work closely with sales, design, content, product, and leadership teams
• Build and manage a digital marketing team with clear KPIs
• Improve website traffic, landing pages, and customer conversion journeys
• Coordinate with external vendors, agencies, freelancers, and service providers required for digital marketing activities
• Identify, evaluate, negotiate, and onboard vendors for services such as performance marketing, SEO, content, design, video production, influencer marketing, PR, automation, and marketing tools
• Ensure vendors deliver quality work on time and within the approved budget
• Monitor vendor performance and maintain strong working relationships with external partners

Required Experience

• 10+ years of digital marketing experience
• Strong hands-on experience in B2C marketing
• Proven success in scaling consumer-focused campaigns
• Strong knowledge of paid ads, SEO, social media, content, email marketing, and analytics
• Experience in managing marketing teams and budgets
• Strong understanding of funnels, customer behavior, branding, and conversion optimization
• Experience with tools like Google Ads, Meta Business Suite, Google Analytics, Search Console, CRM, and email marketing platforms

Preferred Skills

• Experience in consumer products, e-commerce, apps, SaaS, hardware products, or lifestyle brands
• Good understanding of influencer marketing and brand collaborations
• Strong analytical, creative, and leadership skills
• Ability to work in a fast-growing environment

What We Are Looking For?

We are looking for a growth-focused marketing leader who can take ownership of the complete digital marketing function and help scale the brand in the B2C market.

The ideal candidate should be strategic, creative, data-driven, and execution-oriented.

Why Join Us

• Lead the complete B2C digital growth function
• Work on high-potential products and campaigns
• Direct involvement with leadership and business strategy
• Freedom to build, experiment, and scale marketing channels
• Opportunity to build and lead a strong marketing team

Customer Relationship

Personal Evolution

Autonomy

Administrative Work

Technical Expertise