Product Management Specialist

About the role

The Product Management Specialist is responsible for the strategic and commercial management of the Suture portfolio across global markets. The role combines product strategy, market intelligence, portfolio management, clinical and product knowledge, commercial planning, distributor enablement, sales support and execution to deliver sustainable revenue, margin and market-share growth.

Key responsibilities

• Own and continuously develop the global product strategy for the Suture portfolio, aligned with company overall commercial and strategic priorities
• Define portfolio positioning, value propositions, target customer segments, priority procedures, and priority markets
• Develop annual product plans covering growth, market development, product lifecycle and innovation opportunities
• Build and maintain a structured global competitive intelligence system covering relevant regional/local competitors
• Monitor competitor products, materials, needle technology, product claims, clinical evidence, pricing, tenders, launches and commercial activities
• Own the commercial plan for the portfolio, including revenue growth, market-share development, gross-margin improvement and product profitability
• Develop business cases for new products, line extensions, market entry and portfolio investments
• Develop the global commercial toolkit required to support distributors and Sales teams, including product presentations, comparison tools, objection handling, battlecards, FAQs and product training
• Lead product launches and major portfolio initiatives from planning through execution and post-launch review
• Manage the product lifecycle from introduction through growth, maturity, optimisation and discontinuation

About you

• Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Science/Engineering, Pharmacy, Nursing or another relevant discipline
• Minimum 2 years of relevant Product Management / Product Marketing experience, preferably within medical devices, healthcare, life sciences or another regulated industry
• Demonstrated ability to manage products from strategy through execution, not only campaign or promotional activities
• Strong analytical and strategic-thinking capability, with the ability to convert data and market information into clear business recommendations
• Strong commercial and business acumen, including understanding of revenue, margin, pricing, forecasting, market share and business cases
• Strong project management and execution skills with the ability to manage multiple stakeholders and deadlines
• Strong communication, presentation and influencing skills
• Willingness and ability to travel when required
• Experience in medical devices, surgical products, wound care, operating-room products or healthcare consumables
• Experience working with distributors and/or international markets

About us

Bactiguard SEA Sdn Bhd is part of Global Marketing, responsible for the strategic and commercial management of the Suture portfolio across global markets.