Product Management Team-Management trainee/ Executive

Position: Management trainee / Executive
Location: Ahmedabad
Department: PMT

Purpose of the Role
To support and drive marketing initiatives for products by executing brand strategies, analysing market trends, and collaborating closely with sales teams, KOLs, and cross-functional stakeholders to ensure effective product positioning and growth.

Key Responsibilities
1. Therapies Promotion & Marketing

• Develop and implement communication strategies for assigned brands
• Define STP (Segmentation, Targeting, Positioning) for products
• Build and communicate strong USPs for product differentiation
• Monitor campaign effectiveness and gather feedback for continuous improvement

2. Identifying New Opportunities

• Conduct market research through primary and secondary sources
• Engage with consultants, customers, and field teams for insights
• Identify gaps and opportunities for new product launches
• Track industry trends and competitor activities

3. Field Work & Execution

• Oversee execution of marketing strategies in the field
• Understand competition and evolving clinical trends
• Interact with Key Opinion Leaders (KOLs) for scientific discussions
• Capture customer insights and preferences
• Participate in conferences for knowledge enhancement.

4. Monitoring Marketing Information System (MIS)

• Analyze market size, growth trends, and therapy performance
• Track doctor calls, KOL engagement, and promotional tool usage
• Generate insights-based reports for decision-making

5. Product Query Handling

• Address product-related queries from field force and customers
• Coordinate with consultants/Medical Team for scientific/Regulatory clarifications. Ensure timely and accurate responses
• Artwork Closure for Products

6. Corporate Branding through Conferences

• Plan and execute branding activities in medical conferences
• Ensure effective visibility and engagement for Brand portfolio

Candidate Profile

• Passionate, self-driven, and a strong team player
• Excellent communication and interpersonal skills
• Willingness to travel extensively as per business needs
• Demonstrates initiative and problem-solving ability
• Strong understanding of current pharma industry trends
• Ability to build trust and long-term relationships with customers

Experience

• Preferred: 1to 3 years of experience in Pharma Product Management
• Fresher may also Apply.

Qualification

• B. Pharma + MBA (pharma)
  OR
• B. Pharma + M. Pharma