Product Manager - B2C Digital

Context

The CIAM (Customer Identity and Access Management) team is seeking a Product Manager to drive transactional communications capabilities for a leading international retail company.

The mission of this team is to guarantee the delivery of transactional communications triggered in more than 80 countries from multiple internal clients (ecommerce, Shopping App, Login, etc.), with a critical focus on OTP (One-Time Password) and Verification Messaging performance.

The team acts as the bridge between internal applications that want to communicate to customers and key partners that help deliver messages across various channels (Email, SMS, WhatsApp, etc.).

As a Product Manager, you are the main product driver for choosing and implementing the best internal and external solutions that ensure performant delivery of transactional messages, including OTP and verification messaging capabilities (alongside the Senior PM of the Login product).

Your mission is to design and enhance these critical capabilities to ensure customer satisfaction with an absolute requirement for reliability and security, while ensuring a fluid and high-performing customer experience.

You are responsible for product animation, feature prioritization, and collaboration with the technical team to guarantee high-quality delivery.

Missions

1. Co-design and Product Animation (Agile)

   • Animate user needs within the product team.

   • Co-write user stories and maintain the backlog of new features.

   • Co-prioritize new features, knowing how to "say no" to keep the team focused on essentials.

   • Define acceptance criteria for new features.

2. Delivery and Product Quality

   • Validate and verify the compliance of features with user needs.

   • Measure the impact of product enhancements on user satisfaction.

   • Promote the product and develop its usage.

   • Contribute to delivering a high-quality product that is maintainable, scalable, and reliable in production.

3. Collaboration and Ecosystem

   • Serve as the privileged interface between users and the technical team.

   • Lead agile ceremonies to facilitate team collaboration.

   • Work closely with other CIAM product teams, particularly the Senior Product Manager for Login (sign-in/sign-up).

   • Collaborate with Tech, Data, Support, and Design teams to improve the product.

4. Data-Driven Steering: Backend Instrumentation & Optimization

   • Design and maintain robust logging and event tracking to monitor performance.

   • Identify system bottlenecks and latency issues within communication delivery.

   • Partner with Tech leads to translate business KPIs into scalable and measurable backend requirements.

   • Architect and execute server-side A/B tests to validate changes in verification workflows.

Skills

• Product experience: At least one year as Product Manager or Product Owner in a B2C digital environment and international context.

• Methodologies: Familiarity with Agile and Scrum.

• Technical skills: Understanding of API and Kafka workings and ability to specify their evolution.

• Prioritization: Ability to prioritize, let go, and say no to keep the team focused.

• Stakeholder management and cross-functional collaboration.

Nice to Have

• Knowledge of Identity flows (CIAM).

• Knowledge of tracking/A/B testing tools like Statsig or equivalents.

General Professional Skills

• English fluency: B2/C1.

• Structured and rigorous: Comfortable with JIRA and Gantt charts, detail-oriented.

• Excellent communication: Clear and effective verbal and written communication with engineering and product teams.

• Proactive engagement: High levels of physical and mental engagement; mobile and approachable.

• Autonomous decision-making: Ability to execute tasks with minimal supervision and take ownership of problem-solving within defined boundaries.

• Transparent communication: Honest, direct interactions aligned with the brand’s human-centric values.

• Collaborative service mindset: Prioritize collective goals and assist in cross-functional tasks as needed.

• Operational agility: Willingness and ability to rotate between roles or departments as demand dictates during a shift.

Working Conditions

• Daily rate: 580€

• Location: Lille

1. At least one year of product experience (Product Manager or Product Owner) in a B2C digital environment and in an international context
2. Familiarity with Agile and Scrum methodologies
3. Understanding of how API and Kafka work and the ability to specify their evolution
4. Ability to prioritize, let go, and say no to keep the team focused on essentials
5. Strong stakeholder management and cross-functional collaboration skills
6. English fluency: B2/C1 level
7. Structured and rigorous, comfortable working with JIRA and Gantt charts
8. Excellent communication skills, both verbal and written, with engineering and product teams
9. Proactive engagement with high levels of physical and mental involvement
10. Ability for autonomous decision-making and ownership of problem-solving within defined boundaries
11. Transparent communication aligned with human-centric brand values
12. Collaborative service mindset prioritizing collective goals and assisting cross-functional tasks
13. Operational agility with willingness to rotate between roles or departments as needed
14. Nice to have: Knowledge of Identity flows (CIAM)
15. Nice to have: Knowledge of tracking/A/B testing tools like Statsig or equivalents