Product Manager B&W

About Villeroy & Boch Group

The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.

Job Purpose

Drive the strategic development of the Villeroy & Boch Group product portfolio to become the recognized market and brand leader in its chosen sectors in the market by being the portfolio expert and champion, supported by an in-depth understanding of the market.

Set market strategies based on customer/ market requirements and actionable plans

Drive new development projects internally and externally

Key Responsibilities

1. Defining and executing the short to mid-term (2-5 yrs) product portfolio strategy and plan (incl lifecycle mgmt.) in assigned markets

• Responsibility for turnover and profitability development within the key markets
• Identify growth opportunities in assigned markets to develop a market-specific medium to long-term product strategy and harmonize it with production and supply chain Alignment within the team
• Active study and analysis of market and competitive products for benchmarking, and to define actions to optimize turnover, market share and profitability.
• Gathers market knowledge about market standards and requirements and feeds them into NPS

2. PLC management and Product Performance Management

• Link between technical product development, Sales, Marketing and SCM. Provides input about necessary product improvements, innovations and sales activities.
• Adjustment of products in their lifecycle (performance, design, function, quality, costs)
• Reporting & Performance mgmt.
• CM1 / Net turnover and pcs analysis – securing the business plan achievement
• Define sales actions with sales and measure outcome
• Responsible to maintain maser data and product information (incl PIM etc)

3. SoP alignment

• Responsible for annual / project budget & demand planning in consultation with sales team.
• Responsible for rolling demand planning for the market in consultation with sales team.

4 . Product Marketing

• Provide training to internal organisation and customers for new and existing products. Document trainings (video etc)
• Identify compelling story and USP´s
• Proactive sell -out support of customers
• Support marketing & communications on new product launches and manage related processes, collaterals for new products, and to (a) develop effective launch promotional plans and (b) to develop materials & conduct training for sales team.

5. New Product Development

• Steers the product development and launch of new products and improvement
• Provides feedback on businesss plan volumes / prices
• Aligns with different departments /countries

Qualifications & Experience

• Bachelor’s or Master’s degree in Product Development / Business or a related field
• At least 3-5 years of experience in a related field
• Excellent English skills, strong analytical skills, good knowledge of all MS Office applications
• Strong business acumen
• Doer mentality