Product Manager

Role Overview

• Product Life Cycle Management
• Leads the end-to-end product life cycle management of assigned brands/products, leveraging market data, consumer insights, research, and business intelligence to identify growth opportunities.
• Develops and executes go-to-market strategies and plans aligned with business objectives and market dynamics.
• Proactively responds to emerging market trends, competitive activities, changing consumer needs, and other business opportunities or challenges.
• Drives the commercialization of new products, solutions, and initiatives, including post-launch evaluation and performance reviews.
• Monitors product performance and identifies opportunities to increase users, usage, market penetration, and overall brand performance.

Key Deliverable: Achieve sustainable sales/revenue growth and strengthen brand equity through increased users, usage, and market share.

• Brand Vision, Growth Strategy, and Architecture
• Leads the development and refinement of the brand vision, positioning, architecture, and short- and long-term growth strategies.
• Translates market and consumer insights into actionable brand strategies and innovation priorities.
• Develops the brand's annual and long-range plans, including the innovation roadmap.
• Leads and drives New Product Development (NPD) initiatives for assigned products, from concept development through commercialization.

Key Deliverable: Establish clear short- and long-term brand growth strategies and a robust innovation pipeline that supports sustainable business growth.

• Marketing and Campaign Plan Development & Execution
• Translates strategic priorities from the Brand Plan into integrated marketing strategies, campaigns, and programs.
• Leads the end-to-end development and execution of marketing campaigns, from ideation and planning through implementation, monitoring, and post-campaign evaluation.
• Oversees marketing activities across relevant channels, including Above-the-Line (ATL), Digital, E-commerce, Trade, Below-the-Line (BTL), and Ethical/Professional channels, as applicable.
• Encourages responsible experimentation, innovation, and the generation and testing of new ideas to improve campaign effectiveness.
• Builds strong relationships with internal and external stakeholders and effectively communicates marketing strategies, plans, and expected outcomes.
• Synthesizes campaign results and key learnings and recommends opportunities for replication, optimization, and sustainability.

Key Deliverable: Deliver effective and commercially viable marketing campaigns that contribute to sales targets, consumer engagement, and sustainable brand equity.

• Business Planning, Integration, and P&L Management
• Leads business planning discussions with the Brand Team and cross-functional partners to ensure alignment of commercial priorities and execution plans.
• Drives end-to-end business planning and management for assigned products, integrating marketing, demand and supply planning, financial considerations, and other relevant business requirements.
• Oversees resource allocation and evaluates the financial impact of brand strategies, programs, and initiatives.
• Optimizes the marketing mix to maximize brand performance and business returns.
• Identifies and pursues opportunities to improve cost efficiency, enhance business performance, and optimize brand profitability.
• Monitors business and financial performance and recommends corrective actions to ensure achievement of agreed targets.

Key Deliverable: Deliver the financial objectives of the assigned product/brand, including sales, revenue, profitability, and operating income targets.

• People Management and Development
• Provides clear direction, coaching, and support to direct reports to drive high performance and achievement of business objectives.
• Fosters accountability, collaboration, innovation, and continuous improvement within the team.
• Regularly assesses employee performance and provides timely, constructive feedback and coaching.
• Identifies development needs and provides opportunities that support employees' professional and career growth.
• Ensures alignment of individual goals and development plans with business priorities and organizational objectives.
• Takes accountability for the performance, engagement, and development of direct reports.

Key Deliverable: Build a high-performing team that consistently delivers business results while fostering continuous professional growth, capability development, and employee engagement.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related discipline.
• 5–8 years of relevant experience in Brand or Product Management, with demonstrated experience in P&L ownership.
• Experience managing complex, multi-brand or multi-SKU portfolios is preferred.
• Background in FMCG and/or Pharma/OTC is a strong advantage.
• Proven ability to develop brand strategies, execute integrated marketing campaigns, and collaborate effectively with cross-functional teams, including Sales, Supply Chain, Trade, and agencies.
• Strong analytical and financial acumen, with experience interpreting syndicated market data such as IQVIA and Nielsen and managing marketing investments and budgets.